Close
  • Latest News
  • Artificial Intelligence
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Logo
Logo
  • Latest News
  • Artificial Intelligence
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Home Blogs Google Watch
    • Blogs
    • Google Watch
    • Search Engines

    Google, Yahoo Search Ad Hearings Commence with Discord

    By
    Clint Boulton
    -
    July 15, 2008
    Share
    Facebook
    Twitter
    Linkedin

      The Googlehoo hearings have begun on Capitol Hill and, true to the course of events that started with Microsoft’s Feb. 1 offer to buy Yahoo for $44.6 billion, the opposing lawyers for Microsoft and Yahoo are in disagreement.
      My colleague Roy Mark, eWEEK’s intrepid reporter of all things political, captured the Senate Judiciary Committee hearing action July 15 in this story.
      Microsoft is trying to convince the Senate and Congress that the deal Google and Yahoo inked June 12 to run Google’s search and contextual advertising technology on the Yahoo search engine is anticompetitive.
      Google and Yahoo struck the deal to thwart Microsoft’s acquisition advances toward Yahoo, which are still in the air as we hurtle toward Yahoo’s Aug. 1 shareholders’ meeting.
      Microsoft General Counsel Brad Smith said Yahoo CEO Jerry Yang told Microsoft officials that the Google-Yahoo partnership would eliminate both Yahoo and Microsoft as serious players in the online advertising market. Yahoo General Counsel Michael Callahan said Yang never said that, adding that Yahoo is not exiting search.
      What we have here is a failure to communicate. Smith should know full well from previous Microsoft legal issues that muddying up the proceedings with he-said, she-said claims without evidence will test the patience of a Senate committee that is out of its depth on the subject of search, online advertising and high tech.
      The parties involved will likely earn sharp rebukes from befuddled senators if some common ground over what transpired during the Google, Microsoft and Yahoo meetings cannot be achieved.
      Meanwhile, David Drummond, Google’s senior vice president for corporate development and chief legal officer, argued that Google’s advertising agreement with Yahoo will maintain and expand competition on the Internet.
      This will be good for users and good for innovation while enabling Google and Yahoo to remain “vigorous competitors,” Drummond said. Characterizing the dead-man-walking position of Yahoo as vigorous in light of the latest barrages from investor-activist-anarchist Carl Icahn and Microsoft is so far afield as to be a laughable falsity.
      But hey, anything to add levity and laughs to a tense hearing.
      As TechCrunch noted, the highlight is the pledge that Yahoo will anonymize the IP address of a searcher’s computer before passing a search request to Google is a key development.
      This should allay privacy advocates’ concerns, but it is a small consideration in the eyes of government officials looking at anticompetitive behaviors in the Googlehoo deal.

      Clint Boulton
      Get the Free Newsletter!
      Subscribe to Daily Tech Insider for top news, trends & analysis
      This email address is invalid.
      Get the Free Newsletter!
      Subscribe to Daily Tech Insider for top news, trends & analysis
      This email address is invalid.

      MOST POPULAR ARTICLES

      Latest News

      Zeus Kerravala on Networking: Multicloud, 5G, and...

      James Maguire - December 16, 2022 0
      I spoke with Zeus Kerravala, industry analyst at ZK Research, about the rapid changes in enterprise networking, as tech advances and digital transformation prompt...
      Read more
      Applications

      Datadog President Amit Agarwal on Trends in...

      James Maguire - November 11, 2022 0
      I spoke with Amit Agarwal, President of Datadog, about infrastructure observability, from current trends to key challenges to the future of this rapidly growing...
      Read more
      Applications

      Kyndryl’s Nicolas Sekkaki on Handling AI and...

      James Maguire - November 9, 2022 0
      I spoke with Nicolas Sekkaki, Group Practice Leader for Applications, Data and AI at Kyndryl, about how companies can boost both their AI and...
      Read more
      Cloud

      IGEL CEO Jed Ayres on Edge and...

      James Maguire - June 14, 2022 0
      I spoke with Jed Ayres, CEO of IGEL, about the endpoint sector, and an open source OS for the cloud; we also spoke about...
      Read more
      Careers

      SThree’s Sunny Ackerman on Tech Hiring Trends

      James Maguire - June 9, 2022 0
      I spoke with Sunny Ackerman, President/Americas for tech recruiter SThree, about the tight labor market in the tech sector, and much needed efforts to...
      Read more
      Logo

      eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Advertisers

      Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

      Advertise with Us

      Menu

      • About eWeek
      • Subscribe to our Newsletter
      • Latest News

      Our Brands

      • Privacy Policy
      • Terms
      • About
      • Contact
      • Advertise
      • Sitemap
      • California – Do Not Sell My Information

      Property of TechnologyAdvice.
      © 2022 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

      ×