Google may be coming to a dashboard near you.
In a report released yesterday, ABI Research analysts say Google and Microsoft may be about to do battle over the in-car navigation market. Transportation analyst Dan Benjamin says Google has been making a big push into location-aware advertising, so why not overlay location-aware adverts on top of nav points in a car?
Google Watch isn't sure ABI's educated guess is worthy of the title "research," since anyone who saw Google's recent patent parade (or knows about CEO Schmidt's hankering for pizza on 101) has already arrived at the same conclusions. Besides, Google's flirtation with Volkswagen is an open secret.
But, combine Google in-car nav with Google's dMarc acquisition and radio ad plans, and it looks like Google may be pimping your ride (in one way or another) sooner than you think.