Close
  • Latest News
  • Artificial Intelligence
  • Video
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Logo
Subscribe
Logo
  • Latest News
  • Artificial Intelligence
  • Video
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Subscribe
    Home Cybersecurity
    • Cybersecurity

    Activist Group Tilts at E-Mail Windmills

    Written by

    Larry Seltzer
    Published March 1, 2006
    Share
    Facebook
    Twitter
    Linkedin

      eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More.

      Youll find no better example of political demagoguery than the coalition formed to oppose Goodmail and AOLs use of Goodmails services.

      The Web site announcing their positions is so overflowing with misinformation and presumption that its hard to know where to start in addressing it.

      The site is filled with cheap, pejorative terms like “email tax.” But if theres one most prominent false claim or presumption made by the coalition it is that AOLs acceptance of certified e-mail without further spam checks means that the service provided to non-certified mail will degrade. This claim is explicit and implicit all over the site.

      There is no basis for this claim. Let me repeat that: They are making it up, and they have no legitimate reason to claim it.

      Using logic void of any business sense, the coalition asserts that once the Goodmail system is in place, AOL will have no incentive to maintain its existing anti-spam measures.

      Note, as the coalition does not, that AOL has vigorously denied that they are backing off of their existing measures, including the standard and enhanced whitelists, in any way.

      AOL also claims that the revenue that they get from the certified e-mail program will be trivial.

      But the coalition, dominated by groups which are anxious to assume the worst of any big business, figures that AOL will let the anti-spam quality of non-certified mail go to pot to blackmail senders into paying off Goodmail.

      “Poor delivery of mail turns from being a problem that AOL has every incentive to fix to something that could actually make them money if the company ignores it.”

      Theres no reason why AOL would need or want to degrade their standard services. Goodmail is something like the post office offering premium services like guaranteed delivery and registered mail.

      The coalition asserts the analogy is a false one; but theyre wrong—its a perfect analogy. There is more work involved in guaranteed delivery than in standard delivery and its more valuable so it makes sense to charge more for it. The fact of its existence hasnt led the post office to degrade the quality of first class mail.

      /zimages/6/28571.gifClick here to read more about accreditation services from columnist Larry Seltzer.

      The claims made about how AOL would treat non-certified e-mail are often difficult to follow. By claiming that AOL wont maintain their spam filters they imply that spam will suddenly flood into AOL users inboxes.

      They also claim that legitimate, but non-certified, e-mail will not necessarily be delivered: “Everyone who cant afford to pay AOLs email tax—including charities, small businesses, civic organizations and even families with mailing lists—will have no guarantee that their e-mails will be delivered.”

      Next page: Why would AOL abuse their users?

      Why Would AOL Abuse


      Their Users?”>

      So in the coalitions view of the future, big business will be able to send you e-mail, but you wont be able to assume that your family will.

      The coalition must assume that AOL users will take this sitting down and not take their business elsewhere. Or perhaps they assume that after some users leave, AOL will get rich off of the certification fees for sending mail to the remaining users.

      Its hard to imagine a company like AOL, which actually enjoys the highest of reputations for spam blocking and customer service, treating their users in this way. But the coalition has a better imagination than I do.

      The coalition must assume (and Im guessing here) that AOL would never agree to use a service like Goodmail if they werent getting good money from it, but the truth is just a tad more complicated.

      When legitimate commercial e-mails dont get through it becomes a support problem both for the sender and for AOL. Minimizing support problems is a major cost issue for large ISPs like AOL. E-mail sent through Goodmail should be relatively support-free for AOL because Goodmails main function is to vet the senders to make sure that they are legitimate organizations that only send opt-in mail and observe relevant laws.

      Decreasing the need for support should be something that will make AOL users happy, and therefore Goodmail should do that. These are reasons why AOL would adopt Goodmail, not direct revenue from it, although theres no reason for them to turn down such revenue.

      /zimages/6/28571.gifOpposition grows against AOLs e-mail plan. Click here to read more.

      Purposefully degrading the quality of their e-mail service would be corporate suicide for a company like AOL. The coalition might agree and consider their petition a warning to the company, but its a warning about a nonexistent threat.

      There is also the general claim that charitable organizations wont be able to get their mail through to users.

      “AOLs e-mail tax could potentially block every AOL subscriber suffering from any form of cancer from receiving potentially life-saving information,” said Gilles Frydman, head of the Association for Cancer Online Resources.

      Im just aghast at this cheap shot, based as it is on no factual information at all. Theres just no reason for ACOR and its e-mail recipients to assume theyll be any worse-off with certified e-mail in place than without it.

      The coalition also misrepresents the treatment of nonprofits by Goodmail. They note that nonprofits are eligible for free service through 2006 but say: “Some nonprofits that meet unspecified qualifications would get free certified mail this year—but they would have no guarantee that their e-mails would be delivered after that.”

      Goodmail actually says that “Beyond 2006, Goodmail will provide generous discounts to nonprofits and price CertifiedEmail as low as possible yet maintain the systems integrity and security.”

      The coalition notes that there are hardware and software costs to signing up to send through Goodmail. Why would nonprofits sign up, as the American Red Cross did? Because when a crisis like Hurricane Katrina strikes they need to get out as many e-mails as they can and have them trusted by recipients.

      Even charities have costs to doing business and some are better investments than others. Perhaps Goodmail will give the ARC better delivery and trust rates and thereby more money. Is this a bad thing?

      Goodmail is not the first accreditation service on the Internet. Lots of companies use Bonded Sender and Habeas to send mail and lots of ISPs (including AOL) support them on the receive end.

      While they work differently than Goodmail, these are pay services which result in the same type of effect as Goodmail: preferential treatment for messages.

      Why didnt the coalition rant over those services? I dont mean to assert any malicious intent on the coalitions part: theyre just flat-out incoherent. The issue theyre fighting doesnt exist.

      Security Center Editor Larry Seltzer has worked in and written about the computer industry since 1983.

      /zimages/6/28571.gifCheck out eWEEK.coms for the latest security news, reviews and analysis. And for insights on security coverage around the Web, take a look at eWEEK.com Security Center Editor Larry Seltzers Weblog.

      More from Larry Seltzer

      Larry Seltzer
      Larry Seltzer
      Larry Seltzer has been writing software for and English about computers ever since—,much to his own amazement— He was one of the authors of NPL and NPL-R, fourth-generation languages for microcomputers by the now-defunct DeskTop Software Corporation. (Larry is sad to find absolutely no hits on any of these +products on Google.) His work at Desktop Software included programming the UCSD p-System, a virtual machine-based operating system with portable binaries that pre-dated Java by more than 10 years.For several years, he wrote corporate software for Mathematica Policy Research (they're still in business!) and Chase Econometrics (not so lucky) before being forcibly thrown into the consulting market. He bummed around the Philadelphia consulting and contract-programming scenes for a year or two before taking a job at NSTL (National Software Testing Labs) developing product tests and managing contract testing for the computer industry, governments and publication.In 1991 Larry moved to Massachusetts to become Technical Director of PC Week Labs (now eWeek Labs). He moved within Ziff Davis to New York in 1994 to run testing at Windows Sources. In 1995, he became Technical Director for Internet product testing at PC Magazine and stayed there till 1998.Since then, he has been writing for numerous other publications, including Fortune Small Business, Windows 2000 Magazine (now Windows and .NET Magazine), ZDNet and Sam Whitmore's Media Survey.

      Get the Free Newsletter!

      Subscribe to Daily Tech Insider for top news, trends & analysis

      Get the Free Newsletter!

      Subscribe to Daily Tech Insider for top news, trends & analysis

      MOST POPULAR ARTICLES

      Artificial Intelligence

      9 Best AI 3D Generators You Need...

      Sam Rinko - June 25, 2024 0
      AI 3D Generators are powerful tools for many different industries. Discover the best AI 3D Generators, and learn which is best for your specific use case.
      Read more
      Cloud

      RingCentral Expands Its Collaboration Platform

      Zeus Kerravala - November 22, 2023 0
      RingCentral adds AI-enabled contact center and hybrid event products to its suite of collaboration services.
      Read more
      Artificial Intelligence

      8 Best AI Data Analytics Software &...

      Aminu Abdullahi - January 18, 2024 0
      Learn the top AI data analytics software to use. Compare AI data analytics solutions & features to make the best choice for your business.
      Read more
      Latest News

      Zeus Kerravala on Networking: Multicloud, 5G, and...

      James Maguire - December 16, 2022 0
      I spoke with Zeus Kerravala, industry analyst at ZK Research, about the rapid changes in enterprise networking, as tech advances and digital transformation prompt...
      Read more
      Video

      Datadog President Amit Agarwal on Trends in...

      James Maguire - November 11, 2022 0
      I spoke with Amit Agarwal, President of Datadog, about infrastructure observability, from current trends to key challenges to the future of this rapidly growing...
      Read more
      Logo

      eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Advertisers

      Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

      Advertise with Us

      Menu

      • About eWeek
      • Subscribe to our Newsletter
      • Latest News

      Our Brands

      • Privacy Policy
      • Terms
      • About
      • Contact
      • Advertise
      • Sitemap
      • California – Do Not Sell My Information

      Property of TechnologyAdvice.
      © 2024 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.