EMC Touts Encryption Gained Via RSA

While some experts wonder if EMC will hold onto all of RSA Security, company officials say the technologies gained through the merger are vital to its vision of information lifecycle management.

Download the authoritative guide: The Ultimate Guide to IT Security Vendors

Storage giant EMC claims that it is planning to hold onto all of RSA Securitys operations once its $2.1 billion deal for the software maker closes, at least for now.

Some industry watchers have speculated that after polishing off the proposed merger, first announced on June 29, EMC would pick-and-choose among RSAs operations and potentially sell off some pieces of the business that do not closely relate to its data storage product lineup. However, RSA officials said the company has no specific plans at this point to slice-and-dice its newest acquisition.

Prevailing consensus among some analysts and experts is that EMC was most interested in adding RSAs burgeoning encryption software portfolio, leaving questions about whether or not the storage market leader would retain RSAs authentication and digital certificate businesses, along with its well-known security industry conference. Analysts have questioned whether EMC would have an interest in retaining RSAs flagship SecureID authentication software product line, a large element of which is aimed at consumers, but company officials said the firm has no plans to sell off that business at this point.

"RSAs play of late has been moving into consumer authentication, thats certainly not EMCs traditional space, so you have to wonder how does that fit into their larger plans," said Andrew Braunberg, analyst with Washington-based Current Analysis. "RSA spent a lot of money on that and they bought Cyota (for $145 million); how that would fit into enterprise customers and EMCs overall business remains unclear."

/zimages/7/28571.gifAnalysts are split on the value of EMCs acquisition of RSA. Click here to read more.

EMC has invested in authentication technologies via previous acquisitions. In March 2006, the company purchased privately held Authentica, a far smaller company than RSA that specializes in enterprise DRM (digital rights management), for an undisclosed amount of money.

Despite claims that all of RSAs business has strategic value to EMC, executives focused squarely on the firms encryption assets when detailing benefits of the merger. As EMC builds out its vision of ILM (information lifecycle management)—which proposes to help companies better automate nearly every aspect of data storage, access and management—authentication and encryption are key pieces of that strategy, company officials said.

"All of what RSA does will augment and improve what EMC has, and we will be able to use their authentication, identity management and encryption products all through our product line," said Rob Sadowski, director of marketing for EMC Security. "Specifically, RSAs encryption key management systems and encryption libraries in the software are extremely valuable for us; the fact that this high-quality encryption hasnt been available for entry-level customers has really been holding back advancement in the enterprise security space."

The executive said that the encryption technology is one area that customers are demanding EMC to bolster if they are going to continue to buy into ILM, as data security has become a hot-button issue driven by federal data regulations and high-profile corporate information losses.

"Using RSAs expertise, we will now be able to supply a common encryption key infrastructure throughout our products, and that is a valuable thing for our customers—who have been demanding more security for a long time," said Sadowski. "The credibility that RSA has built up over the years is going to be a very attractive thing for our customers as they look at upgrading their infrastructures and security solutions."

Next Page: Growing market for data security.