Know Who You’re Working WithPublishers should research the domain names of ads’ click-through URLs, as well as the domains for advertisers’ and agencies’ companies. If a domain was registered recently, the domain registrant’s name and contact information is hidden or false it should send up red flags.
Fake Anti-Virus Rogue anti-virus scams are a common threat on the Web. Such operations often pull in significant profits by tricking users into paying for software that does nothing, and malvertising often figures into such schemes. An example of this is the recent attack targeting visitors to NYTimes.com. To avoid this, Google suggests users research a company’s reputation before downloading its software or visiting its site.
Follow Standard End-User Best PracticesThis includes making sure your browser, operating system and anti-virus are fully patched. Google also urged users to exhibit caution when they are prompted to download an e-mail attachment, follow an instant message link or install a plug-in or unfamiliar piece of software.