Google’s Matt Cutts Aims to Fight Virtual Blight

Google’s Web spam cop looks tickled to be at the Web 2.0 Summit.

What does a rotten, stunted Web site smell like?

Spammers look to steal links to infect.

Here’s some link blight in action.

Spammers set up pages on your site.

Here’s an example of landing page blight.

“Virtual blighters” also use malicious code to infiltrate sites.

Use CAPTCHA! And Pray. Among other things.

Hacking is an obvious form of virtual blight.

Cutts showed a Google hire how his site had been hacked. The blocked-out letters include the employee’s name.

Lots of patches, etc.

Cutts says you need to think like the bad guys to thwart malicious invaders.