Identity Finder Gets a New Identity, Hires New CEO

A new CEO takes the reins as the company changes its name to Spirion to raise its profile as a provider of data loss prevention technology.


Identity Finder has been helping organizations with data loss prevention since 2006. On July 28, the company officially rebranded itself as Spirion, at the same time announcing a new CEO, Jo Webber, to help move the company forward.

Identity Finder had been led by founder and former CEO Todd Feinman, who is now taking on the role of chief product officer. Webber noted that Feinman remains an integral part of the company.

"We have had a stealth approach to marketing, and we have been under the radar, so we want to raise our profile," Webber told eWEEK.

Part of raising the profile is the company rebranding to better identify what the organization actually does. Webber said that the name Identity Finder led people to believe that the company had something to do with user identities, which isn't the case. Instead, it is in the business of data loss protection. The name Spirion is an attempt to align the business's products with its identity. The "SPI" in Spirion stands for sensitive, private information, Webber said.

Spirion is set to announce new innovations at the Black Hat USA security conference in Las Vegas next week. Among them is a dashboard that gives organizations a view of their entire network and where sensitive data exists, according to Webber.

From the new dashboard, organizations will also be able to drill down into the data to identify both where the sensitive data is stored and how it is secured. In addition, Webber said, there is a time slider that enables a user to go back in time to see a status at a given point in time.

"So if, for example, an organization suspects that a breach occurred three months in the past, you can look to see what the sensitive data exposure was at that point in time," he said.

Webber added that the Identity Finder system has long been useful in enabling organizations to classify sensitive information. The goal with the new dashboard is to improve overall visibility and usefulness of the platform.

With the company rebranding as Spirion, the product will also be rebranded as the Spirion Sensitive Data Manager. Currently, the product is at version 9, keeping the numbering from the Identity Finder product. Webber said that the new dashboard technology will be part of version 10 of the product that will become generally available later this year.

Looking forward, Spirion is looking at the cloud, though Webber emphasized that right now most of its customers care mostly about having the technology on-premises.

"The data that organizations care about is on their endpoints, so that's still an issue," he said. "But they also have data in the cloud with Dropbox, Box and Google, and our technology can now search all those areas online where documents are stored as well."

Sean Michael Kerner is a senior editor at eWEEK and Follow him on Twitter @TechJournalist.

Sean Michael Kerner

Sean Michael Kerner

Sean Michael Kerner is an Internet consultant, strategist, and contributor to several leading IT business web sites.