Telemarketers Must Transmit Caller-ID Data

The FTC says phone numbers and names must be visible.

Telemarketers are now required to transmit their telephone numbers and other caller-ID information under new rules that took effect this week. Along with their telephone numbers, telemarketers will be required to transmit their names to caller-ID readers where technically possible, the FTC said. Telemarketers may alternatively transmit the names and phone numbers of the companies for which they are selling products, the FTC said.

Read the full story at Reuters