Close
  • Latest News
  • Artificial Intelligence
  • Video
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Logo
Subscribe
Logo
  • Latest News
  • Artificial Intelligence
  • Video
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Subscribe
    Home Latest News
    • Small Business

    Act-On Anywhere Targets Small Business Marketers

    Written by

    Nathan Eddy
    Published March 17, 2015
    Share
    Facebook
    Twitter
    Linkedin

      eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More.

      Act-On Software announced the release of Act-On Anywhere, an application that makes Act-On engagement data, assets and functionality available from within the user’s current browsing context.

      Regardless of their Web-based environment, users can click an icon in their browser to access marketing automation features and view engagement information for any person in the Act-On database.

      Anywhere for the Google Chrome browser is currently available in beta to Act-On customers in beta and will be generally available within 30 days from Act-On and the Google Chrome store.

      “Marketing automation is important to organizations of all sizes, and particularly SMBs being that the technology was originally built for large enterprises – expensive, complex and required IT resources to manage,” Gal Josefsberg, vice president of product management and marketing at Act-On, told eWEEK. “By design, SMBs typically have fewer headcount, less resources and smaller budgets to work with, so having access to marketing automation provides them with a single-dashboard to generate leads, manage leads, qualify leads and ultimately nurture leads until they are qualified – and then pass over to sales for follow-up.”

      Initially, the software is available for content authoring, which enables any Web-based content management system (CMS) to embed calls-to-action in Web pages and blogs using images, landing pages, and forms from the Act-On Media Library.

      Social media publishing lets users access marketing assets stored in the Act-On platform, such as links to multimedia content or landing pages, t from within a social media app.

      “Today’s social media platforms are huge for SMBs on three main fronts: leads, leadership, and leverage. They present businesses with a new channel for engagement — a way to widen their audience and reach new people,” Josefsberg said. “They also provide businesses the chance to engage with industry influencers, and to establish themselves as authorities and thought leaders. And finally, they allow them to leverage their networks to forge new partnerships, and better brand and expand themselves.”

      Businesses can also track engagement within Act-On, measuring the effectiveness of social media campaigns plus optimize interactions on Gmail by using pre-built email templates within the mail app. Users also can track email opens and clicks of any email sent.

      In addition, users can access search engine optimization (SEO) functionality from the Web browser to optimize content while creating it, and marketers can run SEO audits on their websites after creating them.

      Josefsberg also noted the company is planning to add more functionality for the sales person.

      “Right now we’re giving them information and tools. We want to add on top of that and give them direction. That means not just giving them information on their leads but also telling them, which lead needs attention right now. Second, we want to add features and tools for the social marketer,” he said. “This is another group that right now is not getting a lot of usage out of marketing automation because they live in their own ecosystem.”

      Nathan Eddy
      Nathan Eddy
      A graduate of Northwestern University's Medill School of Journalism, Nathan was perviously the editor of gaming industry newsletter FierceGameBiz and has written for various consumer and tech publications including Popular Mechanics, Popular Science, CRN, and The Times of London. Currently based in Berlin, he released his first documentary film, The Absent Column, in 2013.

      Get the Free Newsletter!

      Subscribe to Daily Tech Insider for top news, trends & analysis

      Get the Free Newsletter!

      Subscribe to Daily Tech Insider for top news, trends & analysis

      MOST POPULAR ARTICLES

      Artificial Intelligence

      9 Best AI 3D Generators You Need...

      Sam Rinko - June 25, 2024 0
      AI 3D Generators are powerful tools for many different industries. Discover the best AI 3D Generators, and learn which is best for your specific use case.
      Read more
      Cloud

      RingCentral Expands Its Collaboration Platform

      Zeus Kerravala - November 22, 2023 0
      RingCentral adds AI-enabled contact center and hybrid event products to its suite of collaboration services.
      Read more
      Artificial Intelligence

      8 Best AI Data Analytics Software &...

      Aminu Abdullahi - January 18, 2024 0
      Learn the top AI data analytics software to use. Compare AI data analytics solutions & features to make the best choice for your business.
      Read more
      Latest News

      Zeus Kerravala on Networking: Multicloud, 5G, and...

      James Maguire - December 16, 2022 0
      I spoke with Zeus Kerravala, industry analyst at ZK Research, about the rapid changes in enterprise networking, as tech advances and digital transformation prompt...
      Read more
      Video

      Datadog President Amit Agarwal on Trends in...

      James Maguire - November 11, 2022 0
      I spoke with Amit Agarwal, President of Datadog, about infrastructure observability, from current trends to key challenges to the future of this rapidly growing...
      Read more
      Logo

      eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Advertisers

      Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

      Advertise with Us

      Menu

      • About eWeek
      • Subscribe to our Newsletter
      • Latest News

      Our Brands

      • Privacy Policy
      • Terms
      • About
      • Contact
      • Advertise
      • Sitemap
      • California – Do Not Sell My Information

      Property of TechnologyAdvice.
      © 2024 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.