Avangate Updates Digital Commerce Platform

Avangate is also expanding its Revenue Recovery Tools with European Account Updates to increase the percentage of payment authorizations.

avangate and digital commerce

Avangate announced more than 150 enhancements to its Digital Commerce platform. The new features are aimed at simplifying customer acquisition, increasing revenue uplift and conversions.

To help companies optimize their commerce operations and maximize the value of every customer, the online commerce company is also offering a free revenue leakage assessment service to help software, SaaS and online services companies identify, assess and recover potentially lost revenue across the digital commerce lifecycle.

With this release, Avangate has expanded REST, JSON-RPC and SOAP protocols, optimized the use of multiple payment tools, including PayPal Express and installment payments, as well as added developer tools, including extended log monitoring and a sample code and developer portal.

The company also has expanded its affiliate network to provide greater distribution capabilities, with new features including dedicated product landing pages and better segment affiliate categories and communication.

Other features include simplified tax exemption management, plus Israeli and Turkish tax management. Other additional features enable vendors to maximize conversion by leveraging dynamic 3D Secure, direct debit in Europe, and Brazilian installment payments.

"Ease of use is essential in designing a digital commerce platform, as companies are looking to accelerate go-to-market speed," Ed Chuang, vice president of marketing at Avangate, told eWEEK. "To enable this efficiency, the platform needs to allow clients to implement, iterate and test business models at new speeds and drive usage by delivering the right model to the right customer at every touch point."

Avangate also is expanding its leading Revenue Recovery Tools (RRT) with European Account Updaters and global retry logic to increase the percentage of payment authorizations. Another enhancement is additional marketing tools and communications to recover hard declines to drive overall conversion and marketing campaign effectiveness.

Finally, the update includes a new optimized shopping cart and MyAccount, which reduces the steps to complete a self-service purchase and account management.

At the same time, the release also enhances assisted selling and order automation, from reseller advanced packaging and promotion to extended PO payment flows with pre-filled documents and billing options.

"Traditional channels have been disrupted and the convergence of mobile, social, cloud and information have become the platform for digital business," Chuang said. "As 24-hour order processing, instant gratification and personalization become more prevalent in the commerce world, flexible purchasing options and consistent experience across touchpoints, including mobile devices, will become the norm."

He explained it’s becoming increasingly important for businesses to make sure they deliver a seamless customer experience and think about ways of maintaining engagement across the commerce lifecycle.