Citrix Expands Partner Program With Specializations

Citrix Specializations, the cornerstone of the program, will qualify, brand, recommend and reward partners for demonstrated technical competency.

citrix and channel partners

Mobile solutions specialist Citrix this week launched a new channel program designed to help its partners leverage Citrix technologies as a way for partners to differentiate their capabilities and offerings.

The new Citrix Solution Advisor program will offer the nearly 9,000 global Citrix Solution Advisors simplified certification, adjusted revenue requirements and new incremental benefits and incentives.

Citrix Specializations, the cornerstone of the program, will qualify, brand, recommend and reward partners for demonstrated technical competency, end-to-end sales capability and service delivery to customers.

"Customers are looking for partners with in-depth technical expertise, experience and best practices in emerging tech areas, such as enterprise networking, mobility management and desktop virtualization. Partners have asked for programs and tools to help them meet this customer demand," Tom Flink, vice president of worldwide channel and market development, told eWEEK.

The Specialization program lets partners self-select the technical track that best reflects their current business model and then add other competencies as their business evolves. The tracks cover Citrix solutions in the areas of virtualization, mobility management and networking.

"Partners are an extension of the Citrix sales team and integral to our success,” Flink said. Exceptional partner programs and continued partner investment in Citrix will ensure our customers derive the maximum value from our solutions."

The CSA program is the core of Citrix’s new Partner Growth Plan, which includes three additional pillars focused on field and partner collaboration, partner enablement across the customer lifecycle, and demand generation in multi-touch marketing campaigns.

Citrix said its CSA and Specializations programs take effect immediately. The remaining three pillars of its overall Partner Growth Plan will be rolled out over the next 12 months.

Citrix will focus on energizing collaboration and engagement between field teams and partners, aligning them with specific customer segments. .

These additional investments are targeted to maximize efficiency of partners at each stage of the sales and services lifecycle, from technical skills development and sales execution to implementation of solutions.

To enhance partners’ marketing capacity and effectiveness, Citrix will help identify growth opportunities in target markets and help to plan and execute effective multi-touch marketing campaigns.

"To remain competitive, partners will need to meet the increasing customer demand for highly specialized technical skills and expertise," Flink said. "Customers will enjoy the benefits of expert solution design, implementation, support and services delivered by exceptionally skilled and proven Citrix Specialists."