CTERA Launches Cloud Accelerator Channel Program

The program will focus specifically on accelerating the uptake of CTERA’s cloud storage gateways and secure file sharing and endpoint backup solutions.


Cloud storage services specialist CTERA Networks announced it has launched its global channel partner program to support managed service provider, Value Added Reseller and distributor partners with resources and programs to help accelerate the capture of cloud storage opportunities.

The program will focus specifically on accelerating the uptake of CTERA’s cloud storage gateways and secure file sharing and endpoint backup solutions across business customers small and large.

The company’s partners will now have access to a partner portal that offers marketing resources, training and sales tools, which also serves as a business management dashboard where partners can access an online resource to register and protect opportunities, access sales leads and request marketing development funds.

Jeff Denworth, senior vice president of marketing at CTERA, told eWEEK that CTERA is built from the ground up to support the channel, and the company's technology is designed as a platform by which their partners can then deliver flexible cloud storage services such as backup and file sync and share, cost-effectively to their customers, allowing them to maintain high margins and profitability.

"Over the last year, we have seen a rapid increase in the onboarding of enterprise and managed services partners who are all looking for ways to expand their offerings, he said. "What we found during this process is that all of our partners, no matter how big or small, needed a process, tools, marketing support and customer enablement to make them more successful. Our new Cloud Accelerator Channel Program is designed to do just that."

In support of the company’s expanded focus on partner enablement, CTERA has increased its channel team 100 percent in the past six months to support a worldwide surge in new partner and customer demand.

"The Cloud Accelerator Channel Program includes everything from expanded channel sales support resources, formal technical training and certification, an online partner portal for training, lead sharing and deal registration as well as marketing funds and resources all to support our partners," Denworth said. "Our goal is to enable and empower our partners to build a profitable cloud storage business with strong recurring revenues."

Dentworth explained that the channel is the key to the company’s success., noting their technology is built to enable partners to develop comprehensive, secure, data protection and collaboration services.

"In addition, our strong technology ecosystem further extends our capabilities and that of our partners to drive even more services," he said. "With the right level of support through our partner program, our partners can successfully market and sell their services to their clients around the world."