DYMO Introduces LabelWriter Family of Printers

DYMO expands its line of label printers with three models available immediately--and gets a PR boost from the winner of Donald Trump's "Apprentice" TV show, Kendra Todd. Don't label her, it's only business.

Newell Rubbermaid subsidiary DYMO announced an addition to its line of LabelWriter printers, the 450, the 450 Turbo and the 450 Twin Turbo, all aimed at small to medium-size businesses and small office-home office customers. The base LabelWriter 450 retails for $109.99, the Turbo retails for $139.99 and the Twin Turbo retails for $209.99. Although the company announced the 450 DUO as well, the release stated the machine would not be available until next year.

LabelWriter 450 printers output address, shipping and file folder labels, as well as printing U.S. Postal Service approved postage from the user's desk. The machines also print barcodes and name badges, and the company claims the printers can be up and running in less than 10 minutes. The printers connect directly to a PC or Mac and the Turbo, Twin Turbo and DUO models print up to 71 labels per minute.

The 450 Turbo also includes a Quick Print widget allows users to quickly create "one-off" labels, Address Fixer software that corrects U.S. addresses and ZIP codes and can convert stacks of paper documents to digital files with DYMO File LT software. The Twin Turbo edition features two roll printing capability, which allows users to load two rolls of the same labels and automatically switch to the second roll when the first runs out.

"With the launch of the LabelWriter 450 product family, DYMO continues its rich heritage of developing innovative products that deliver real solutions to the SMB/SOHO segment looking for simple, efficient office technologies that can really help them not just look professional, but save time and money," said DYMO's Senior Product Manager Jane Lloyd. "Partnering with Kendra Todd is exciting as she understands what businesses need and how important it is to reduce time spent on small but important office tasks."

Todd, the winner of Donald Trump's third season of The Apprentice, may seem an odd choice for label printer spokeswoman, however, she said in a company release that DYMO products and services provide smart, quick solutions for everyday office tasks that can often weigh businesses down. "My extensive work in the real estate industry and experience following my win on 'The Apprentice' has given me great insight on the tools companies of all shapes and sizes need to boost productivity, get organized and be more successful," she said. "DYMO helps businesses get things done and look professional -- it's practically like having an office assistant."

A recent DYMO online survey of 501 SMB/SOHO executives fielded by Braun Researchshowed executives report that looking professional and being organized make them feel better about their businesses. Sixty-eight percent of SMB/SOHO executives surveyed showed increased usage of technology in their day-to-day work to improve their company's professional appearance-a point The Donald's winning apprentice was quick to pick up on.

"These numbers truly reflect what I've seen and experienced in the business world," said Todd. "It's brands like the DYMO brand that provide stressed out SMB/SOHO workers with great office technology solutions that help them look professional and get organized so they feel better about their work -- and it's these small wins that can really add up and make a big difference for small businesses and entrepreneurs."