Close
  • Latest News
  • Artificial Intelligence
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Logo
Logo
  • Latest News
  • Artificial Intelligence
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Home Latest News
    • Small Business

    Facebook, Twitter Lead Small-Business Social Media Focus

    By
    Nathan Eddy
    -
    November 8, 2012
    Share
    Facebook
    Twitter
    Linkedin

      Small businesses are increasingly adopting social media platforms like Facebook and Twitter to boost their business, but struggle to devote adequate time and resources to their efforts, resulting in more companies paying for social media tools, according to an online survey of 462 businesses (93 percent with less than 100 employees), conducted between Sept. 17 and Oct. 5 by VerticalResponse, a provider of self-service marketing solutions for small businesses.

      Finding content is the most time-consuming piece of social media usage, according to survey results, and budgets for social media are growing faster than overall marketing budgets. Only 6 percent of respondents noted a decrease in social media budgets, while 22 percent said their social media budgets had risen in the past year. Additionally, 36 percent of those surveyed pay for social media publishing and analytics tools. Of those, 58 percent spend $26 or more every month for the tools.

      Social media juggernaut Facebook leads the pack, with 90 percent of small businesses surveyed employing the site. Nearly 70 percent of respondents said they use microblogging site Twitter, while only 32 percent are on Google+ and 29 percent are on Pinterest.

      Those who do use social media sites post frequently, with approximately one-third of respondents publishing to their social networks every day, while 32 percent said they post to Facebook at least once per day and 29 percent post on Twitter at least once per day.

      “Our survey confirms that small businesses are understanding the value of social media,” VerticalResponse CEO and founder Janine Popick said in a statement. “They’re spending more time doing it, and investing more money into it at a faster rate. But the extra work will likely lead to time-management issues, especially for the small-business owner who’s handling social media on top of all the other responsibilities of running a company. This implies that small businesses are in need of tactics and tools now to help them save time.”

      Overall, 66 percent of businesses surveyed report spending more time on social media than they did a year ago, while 43 percent of respondents spend six or more hours per week on social media activities for their business. A quarter said they spend six to 10 hours per week, and 18 percent said they spend 11 or more hours per week. More than half (55 percent) of businesses said they have a blog, with 43 percent posting at least one entry per week. Forty-five percent said they spend one to three hours to create one post, while 16 percent spend more than three hours.

      Nathan Eddy
      A graduate of Northwestern University's Medill School of Journalism, Nathan was perviously the editor of gaming industry newsletter FierceGameBiz and has written for various consumer and tech publications including Popular Mechanics, Popular Science, CRN, and The Times of London. Currently based in Berlin, he released his first documentary film, The Absent Column, in 2013.
      Get the Free Newsletter!
      Subscribe to Daily Tech Insider for top news, trends & analysis
      This email address is invalid.
      Get the Free Newsletter!
      Subscribe to Daily Tech Insider for top news, trends & analysis
      This email address is invalid.

      MOST POPULAR ARTICLES

      Latest News

      Zeus Kerravala on Networking: Multicloud, 5G, and...

      James Maguire - December 16, 2022 0
      I spoke with Zeus Kerravala, industry analyst at ZK Research, about the rapid changes in enterprise networking, as tech advances and digital transformation prompt...
      Read more
      Applications

      Datadog President Amit Agarwal on Trends in...

      James Maguire - November 11, 2022 0
      I spoke with Amit Agarwal, President of Datadog, about infrastructure observability, from current trends to key challenges to the future of this rapidly growing...
      Read more
      Cloud

      IGEL CEO Jed Ayres on Edge and...

      James Maguire - June 14, 2022 0
      I spoke with Jed Ayres, CEO of IGEL, about the endpoint sector, and an open source OS for the cloud; we also spoke about...
      Read more
      IT Management

      Intuit’s Nhung Ho on AI for the...

      James Maguire - May 13, 2022 0
      I spoke with Nhung Ho, Vice President of AI at Intuit, about adoption of AI in the small and medium-sized business market, and how...
      Read more
      Applications

      Kyndryl’s Nicolas Sekkaki on Handling AI and...

      James Maguire - November 9, 2022 0
      I spoke with Nicolas Sekkaki, Group Practice Leader for Applications, Data and AI at Kyndryl, about how companies can boost both their AI and...
      Read more
      Logo

      eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Advertisers

      Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

      Advertise with Us

      Menu

      • About eWeek
      • Subscribe to our Newsletter
      • Latest News

      Our Brands

      • Privacy Policy
      • Terms
      • About
      • Contact
      • Advertise
      • Sitemap
      • California – Do Not Sell My Information

      Property of TechnologyAdvice.
      © 2022 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

      ×