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    • Small Business

    HP Updates Z Workstation, Display Portfolio

    Written by

    Nathan Eddy
    Published April 14, 2015
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      HP announced a slew of updates for its Z Workstation and Display portfolio, including a storage solution, mobile workstation, DreamColor Display, and five ultra-narrow bezel displays.

      The ultra-narrow bezel display family, which starts at $299, exhibit borderless, high-definition panels that are factory color-calibrated and provide flexible connectivity for a multi-display setup. All models provide an adjustable swivel, tilt, height, and pivot stand.

      The Z Turbo Drive G2 PCIe solid state drive (SSD), powered by Samsung NVMe technology, allows Z840, Z640 and Z440 desktop workstations to be expanded by integrating the Z Turbo Drive G2 with high capacity SATA hard disk drives (HDDs) and SSDs.

      The drive will launch with two capacities available, 256 GB and 512 GB, priced at $399 and $699.The Omen Pro, which lists for $2,199, is a mobile workstation that offers a 4th Generation Intel Core i7 quad-core processors, Windows 7, Z Turbo Drive PCIe storage and professional Nvidia Quadro K1100M graphics, as well as a backlit keyboard and full-HD touch panel.

      “In the workstation space, mobility has changed the professional workflow by allowing designers, artists and editors to do more on the go,” Jeff Wood, worldwide vice president of product management for HP’s workstations and thin clients business unit, told eWEEK. “For example, we have film editors taking ZBook Mobile Workstations into the field for real-time editing. The ZBook 17 with DreamColor allows film editors to ensure that they are capturing things exactly as they want them, in real-time while they are shooting.”

      Wood noted the Z Turbo Drive G2 is also available in the ZBooks, and provides up to four times the performance of a standard SSD, allowing artists who are visualizing 4K workflows to remove the storage bottlenecks.

      The idea behind the ZBooks is to give professionals the ability to take their work on the road, ­ designing and creating from wherever their work or life takes them, he explained.

      “Businesses who demand consistent and accurate color rely on DreamColor Displays–this includes customers in TV animation and modeling, product design, digital photography, imaging or geo analysis, video editing, digital cinema, video broadcast monitoring and print and prepress,” Wood said. “We have definitely seen an increased demand for color-critical displays in the market. The new price points that we are offering on these displays makes them affordable to photographers and videographers that might not have been able to afford a color-critical solution in the past.”

      He said the DreamColor Display was created to address the need for affordable and consistent color accuracy.

      “DreamColor Displays start at $599, which is only marginally more than other professional displays without color-critical capabilities opening the market for this display up to digital photography and graphics arts at an affordable price point,” he said.

      Wood also noted the Academy of Motion Picture Arts and Sciences recently honored the DreamColor Display and its developers with the Scientific and Engineering Award (Academy Plaque) for the impact it has made in film, providing affordable, consistent and stable color throughout the film production process.

      Nathan Eddy
      Nathan Eddy
      A graduate of Northwestern University's Medill School of Journalism, Nathan was perviously the editor of gaming industry newsletter FierceGameBiz and has written for various consumer and tech publications including Popular Mechanics, Popular Science, CRN, and The Times of London. Currently based in Berlin, he released his first documentary film, The Absent Column, in 2013.

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