Online marketing solutions firm Implix has announced the availability of e-mail marketing platform GetResponse 6.0, aimed at small to medium-size businesses.
The platform offers audio and video recording capabilities, Twitter integration, and an iPhone application, which is available through Apple's App Store. GetResponse also includes e-mail analytics, unlimited follow-up messages, 300+ HTML templates, online surveys, and professional-level training and support.
New features include online surveys and Web forms to capture contact information and feedback marketers in order to build lists, create profiles, improve products and target campaigns; more than 300 industry templates to help create campaigns; and e-mail analytics to track open and click-through rates, sign-ups, sales and domains through a daily e-mail report.
"In e-mail marketing, message frequency is good-but when it's uncoordinated and impersonal, prospects respond by hitting the delete key with equal frequency," said Gartner Research Director Richard Fouts. "Moreover, the current generation of IT buyers has little time and a short attention span, so marketers are getting above the e-mail clutter with audio-video, mobile and social media components in their campaigns."
Fouts said vendors such as Implix that not only help companies implement e-mail and video marketing solutions, but also offer insights and advice on current best practices, could play a central role in this evolution. "Being able to click on a 1-minute video versus reading a page of text is already proving to be an effective strategy for online marketers, and a welcome relief for consumers," he said.
Ellusionist, a portal for international magicians and illusionists, found its marketing solution in Implix's platform. Ellusionist's staff was among the first to apply for the GetResponse 6.0 beta testing. "The redesigned interface makes it so easy to get around, you get more done in less time," said Ellusionist General Manager Jason Brumbalow. "We were particularly impressed with the video e-mail marketing and online surveys. Our audience is very vocal and visual, so those features fit our needs exactly. We had already achieved a 1,000 percent increase in sign-ups and conversion rates using GetResponse, and we expect to top that with 6.0."
Simon Grabowski, founder and CEO of Implix, noted that according to analysts at Forrester Research, e-mail marketing spending will reach $2 billion by 2014. "I am confident that our 10 years of e-mail marketing experience, best-in-class deliverability, top-notch features and intuitive user experience will position GetResponse 6.0 at the helm of this growth. At Implix, we are passionate about innovation and the unlimited opportunities the Internet presents to businesses of all sizes and budgets."
Other features include split testing, which lets customers test up to five messages with varying titles, subjects or offers then automatically selects and sends the best; and content that lets marketers use profile data to preload and personalize e-mail templates for rapid one-on-one marketing campaigns. Implix offers GetResponse as a free account for size-limited lists, while pricing for larger lists starts at $18 per month.
"We listen to our customers and deliver affordable, cutting-edge solutions they can easily learn and use to grow their businesses," said Grabowski. "And, as social media and mobile become a mainstay of customer relationship-building, we will continue to link the power of e-mail marketing and new media in a single marketing platform, just as we did with GetResponse 6.0."