Inversoft Passport Aims to Simplify, Secure Log-Ins

The platform supports messaging in the user’s localized language, and offers built-in analytics, plus the ability to discipline and reward users.

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Inversoft, a software provider focused on the connection between brands and their customers, announced the launch of Passport, a user management solution featuring native integration with CleanSpeak, Inversoft’s tool for profanity filtering and content/user moderation.

In addition, a full menu of auditing and analytics tools support deep-dive queries, and pre-set reports also are available for critical performance metrics.

Implemented through a RESTful JSON API, Passport not only allows single sign-on between applications, games, forums, help desks, user accounts and other offerings, but also gives companies a view of user activity.

The platform supports messaging in the user’s localized language, and offers built-in analytics plus the ability to discipline and reward users as desired.

"There are two components that make a tool like Passport user-friendly," Brian Pontarelli, CEO of Inversoft, told eWEEK. "The first is the ease of installation and integration. We have heard horror stories of 9-, 12-, 18-, and 24- month integrations for tools like Passport. Passport takes as little as 30 minutes to install in AWS. Integration is also quick because our API is simple and consistent. It uses JSON and REST, which is now the de facto standard in the industry."

Pontarelli explained that the second component is the user interface, noting it should not take 18 clicks to find a user, and that it should not be impossible to lock their account for two weeks because they violated your terms of service.

"In Passport, finding a user takes three clicks--I counted them--and locking their account for two weeks takes another five clicks," he said. "There are too many software products today that have forgotten that simplicity and intuitive user interfaces make a huge difference."

Built for use with desktops, tablets, smartphones and other devices, it starts with OAuth 2.0, an advanced authorization standard, then adds a number of proprietary features.

Among these is the ability to discipline (mute, ban, suspend) users if necessary, or reward them with special offers or promotions.

It also lets customers specify their preferred language so companies can respond with appropriately translated emails and messages.

"People love to log in with their Facebook account, but for a developer, that means they still have to create a user database for their app to store the permissions for each user," Pontarelli said. "This is the only way to know that Jane is an admin and can delete any post she wants. Passport adds role-based permissions natively, which means that developers no longer need to write it by hand."