Lexmark Combines Laser, Inkjet Printing Divisions

The move will allow the company to further unify sales, marketing, and research and development (R&D).

Printing specialist Lexmark International announced that it is combining its two printing organizations-the Printing Solutions and Services Division (PS&SD) and the Imaging Solutions Division (ISD)-into a single organization: Imaging Solutions and Services.

Marty Canning, who previously led PS&SD, will lead the new organization as Lexmark executive vice president and president of Imaging Solutions and Services.

As Lexmark continues to shift its inkjet technology upstream, merging the two divisions into ISS enables it to more easily execute its strategy of targeting and capturing higher usage segments of the output marketplace, from small offices to global enterprises looking for managed print services, the company claimed. A company release said the move will also allow Lexmark to further unify its sales, marketing, and research and development of new products and services.

Perceptive Software will remain a stand-alone business unit within Lexmark, and will continue to be led by Scott Coons, Lexmark vice president and Perceptive Software president and CEO, Lexmark said. Perceptive Software is a provider of enterprise content management software, which enables a range of industry-specific and cross-industry workflow solutions, and has the ability to be configured and integrated with a number of ERP, CRM and line-of-business applications.

"Lexmark's strategy of shifting our inkjet technology upstream to high-usage business customers now offers us the opportunity to simplify and unify our processes across our R&D, marketing and sales teams into a single organization, Imaging Solutions and Services," said Paul Rooke, Lexmark president and CEO. "The combination of the divisions will enable us to bring more value to customers, more consistency to our products, and enhance our approach to the market across the full range of our imaging solutions and services."

Beginning in the fourth quarter of 2010, segment reporting provided in Lexmark's public financial statements will include the reportable segments "Imaging Solutions and Services" and "Perceptive Software," as well as an "Other" category that includes centrally managed supply chain, IT, and other costs and operating expenses, primarily G&A.

In October, the company launched the latest addition to its lineup of Web-connected, all-in-one inkjet printers, the Genesis, as well its Twitter and Facebook SmartSolutions. The SmartSolutions enable users to scroll through and search their Twitter feeds as well as view their Facebook walls and print photos right from the device.

The Genesis also features the company's Vizix print technology, which uses separate ink cartridges to enable greater speed and produces high-quality print output at an economical replacement cost for customers. Other key features include Wireless-N (IEEE 802.11n) for expanded coverage, built-in two-sided printing and a three-year warranty with lifetime phone support. The Facebook SmartSolution will allow users to view news feeds, wall posts, comments and pictures directly from the touch screen of the printer. Users can also print pictures from their albums and feeds without turning on the computer.