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Sales and marketing automation specialist LoopFuse announced the release of OneView v3.28, a marketing automation platform aimed at small to medium-size businesses and featuring inbound, content and search engine marketing. The inbound, content and search engine marketing features help enable marketers to analyze website traffic in real-time, providing insight into which marketing programs are driving qualified leads to the website.
Similar to Google Analytics, OneView now offers real-time web analytics that reveal who is linking to the website’s marketing content articles. It also tracks how many visitors have accessed content from a specific source or referrering website, as well as where visitors navigate to, after arriving from a particular referring site. In addition, OneView now provides insight into the keywords used to find the Web site across 12 supported search engines.
“Small businesses don’t have the time, staff or money to spend on integrating multiple systems,” said David Raab a principal with marketing specialist Raab Associates. “A single system that combines inbound, social media and outbound marketing tools will both be very attractive to small business marketers. More importantly, it helps them to do their jobs more effectively.”
Dashboards provide a real-time view across a company’s sales and marketing activities, including information on touchpoints with prospects, companies, customer relationship management (CRM) leads, and CRM contacts, as well as email marketing open and click rates and the number of leads created per hour within the CRM.
Lead capture forms integrate with current Web site forms, allowing users to automate the process of capturing, funneling (in to the CRM), and qualifying leads. A Lead Nurturing feature automates the process of qualifying prospects in to leads or keeping existing customers’ attention. The company said OneView’s Lead Nurturing module is capable of analyzing all touchpoints with a particular prospect; Web site activity, contact information, email activity, and even real-time integration with the CRM.
“We’re pleased to be the first and only marketing automation provider to offer inbound marketing,” said Sean Dwyer, president and CEO of LoopFuse. “In this age of instant communications, we want to equip marketers with real-time tools and intelligence for determining what marketing programs are driving qualified leads to their websites so they can take immediate action to drive effective results.”
Earlier this fall, the company announced the launch of its partner program, an open call to marketing automation and inbound /outbound marketing specialists worldwide. Partner opportunities include qualified lead-sharing, revenue sharing, a Freeview account with support, and no partnering fees.