Sony Ericsson debuted three smartphones at the start of this year’s Mobile World Congress (MWC) in Barcelona, Spain, including the Vivaz pro, which adds a QWERTY keyboard to the touch-screen offering, and Xperia X10 mini and X10 mini pro, compact versions of the company’s Xperia X10 handset.
No prices were announced, although Sony said the X10 mini, X10 mini pro and Vivaz pro will be available in a variety of colors in the second quarter 2010. The Xperia X10 was the company’s first Android-based smartphone.
The two sister mobile phones incorporate Sony Ericsson’s Timescape application, which brings users’ different forms of communication together in one place so they can quickly see text messages, missed calls and social networking communications such as Facebook and Twitter updates without having to open a lot of different applications. In addition, the interactive music player uses the “infinite button” to pull together all music content from the music store and YouTube.
The Xperia X10 mini and X10 mini pro offer the Android platform with applications and a customizable UX platform specifically designed for smaller devices. To enhance the experience, users can pick and choose from a multitude of applications at Android Market and co-create a mobile phone experience. Sony noted users can even go one step further and customize the home screen’s four corners and widgets to access the most needed applications. Both phones also offer a 5-megapixel camera and video.
“There has been an enormous buzz around Xperia X10, so it is really exciting to be already unveiling compact versions of this powerful proposition.” said Rikko Sakaguchi, executive vice president and chief creation officer at Sony Ericsson. “With the X10 mini and X10 mini pro, we have pushed the boundaries of what is possible with smaller devices and are giving consumers exactly what they want: two high performance mobile phones with a fully customizable user experience platform and a stunning ultra-compact design.”
Vivaz pro allows consumers to produce and broadcast their experiences in HD video, and the open platform also allows users to personalize their entertainment experience by downloading applications through PlayNow and the Symbian Developer Community. In addition, the handset features the company’s design philosophy “human curvature,” where the phone is shaped like the human body and which the company said will become a consistent feature of the Sony Ericsson portfolio going forward.
“Having announced Vivaz in January, we are now adding a sister phone that includes a QWERTY keyboard along with the touch screen for a superior messaging and entertainment experience,” said Daniel Sandblom, marketing business manager for Sony Ericsson. “Vivaz pro meets the increased consumer demand for QWERTY devices without compromising on any entertainment features.”
The company noted the X10 mini and X10 mini pro support HSPA 900/2100 and EDGE 850/900/1800/1900, HSPA 850/1900/2100 and EDGE 850/900/1800/1900, while the Vivaz pro supports UMTS HSPA 900/2100 and GSM GPRS/EDGE 850/900/1800/1900, UMTS HSPA 850/1900/2100 and GSM GPRS/EDGE 850/900/1800/1900.
