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    Nvidia Fermi GTX 480M Coming in June

    By
    Nathan Eddy
    -
    May 4, 2010
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      An online notebook maker posted the configuration for its Eurocom Leopard notebook being released in June, listing as part of the components Nvidia’s GTX 480M chip, based on the company’s new Fermi GPU architecture.

      While the site later removed the listing, the leak spread across Web-based news outlets, leading to further speculation that a mobile version of the Fermi GPUs are almost to market. Nvidia had previously released the Fermi architecture-based graphics cards GTX 480 and GTX 470, gaming-centric GPUs designed with tessellation performance in mind. Tessellation techniques are often used to manage data sets of polygons and divide them into suitable structures for rendering.

      The company’s PolyMorph Engine, a scalable geometry processing engine built from the ground up for DirectX 11 tessellation, also includes high-speed 32x anti-aliasing smooth edges for improved visual quality and is capable of rendering more than 746M pixels per second at full HD 1080p for a 5,760-by-1,080 gaming experience. Nvidia also offers software that automatically converts more than 400 games to stereoscopic 3D, part of the company’s 3D Vision Surround technology that expands the gaming real estate across three monitors in full stereoscopic 3D.

      Nvidia, currently in second place behind rival (and business partner) Intel, jumped its market share from 31.5 percent in the fourth quarter, according to Jon Peddie Research. Nvidia has aggressively been pushing its GPU technology into more mainstream computing environments, particularly in such areas as HPC (high-performance computing). The Fermi GPU architecture, which incorporates more than 3 billion transistors and 512 CUDA cores, is part of that campaign.
      While Nvidia and competitors Intel and AMD continue to unveil ever more powerful chipsets, Nvidia’s chief scientist and vice president, Bill Daly, warned Moore’s Law, which posits the number of transistors on a chip would double every 18 months, thus doubling the performance of the CPU in that time, may run out. In a column on Forbes.com posted last week, Daly argued that the energy needs for the CPUs Intel and AMD are pushing out there are creating an environment where Moore’s Law can no longer continue. Daly argued Nvidia’s GPU technology is the answer to the problem.
      The news comes as the SIA (Semiconductor Industry Association) announced chip sales rose to $23.1 billion in March, increasing 4.6 percent from February’s sales. The SIA report found global chip sales increased from $43.7 billion in the first quarter of 2009 to $69.2 billion during the first three months of 2010. The good news echoes a report issued by research firm IDC in April, which found chip unit shipments showed a seasonal decline of 5.6 percent over the fourth quarter of 2009, but a 39 percent jump over the same period last year. Rising demand, particularly in developing markets, is helping the rebound in the semiconductor industry, aided as well by a return to technology spending.

      Nathan Eddy
      A graduate of Northwestern University's Medill School of Journalism, Nathan was perviously the editor of gaming industry newsletter FierceGameBiz and has written for various consumer and tech publications including Popular Mechanics, Popular Science, CRN, and The Times of London. Currently based in Berlin, he released his first documentary film, The Absent Column, in 2013.

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