Close
  • Latest News
  • Cybersecurity
  • Big Data and Analytics
  • Cloud
  • Mobile
  • Networking
  • Storage
  • Applications
  • IT Management
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Menu
Search
  • Latest News
  • Cybersecurity
  • Big Data and Analytics
  • Cloud
  • Mobile
  • Networking
  • Storage
  • Applications
  • IT Management
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Home Latest News
    • Small Business

    Pegasystems Enhances Customer Engagement App for Life Sciences

    By
    Nathan Eddy
    -
    May 29, 2015
    Share
    Facebook
    Twitter
    Linkedin
      pegasystems and health it

      Pegasystems announced enhancements to its Pega Customer Engagement for Life Sciences application. The new features are designed to reduce costs and improve patient health outcomes by driving customer interactions across all departments.

      Advanced natural language and text analytics allow organizations to listen to social conversations, analyze customer sentiment, and provide appropriate responses by automating routing to appropriate response teams.

      The application reduces departmental silos created by traditional customer relationship management (CRM) applications and other systems of record. It does so by connecting the appropriate people and systems required to guide each interaction, track related information, automate and assign tasks and reviews, and connect to relevant systems.

      “Life sciences companies are challenged by the increasing amount of information that needs to be collected, processed and analyzed, as well as regulations that need to be followed,” Jitesh Rohatgi, industry principal for life sciences at Pegasystems, told eWEEK. “Traditionally, all this information has lived in departmental silos across many different systems of records or monolithic data warehouses for reporting purposes. These traditional approaches do not provide the flexibility and agility to leverage this information to drive more meaningful interactions with customers across any channel of their choice.”

      Rohatgi said this has created a strong demand for strategic applications that can bring life sciences companies and professionals together to provide the best care and therapy to patients.

      “Life sciences organizations are in need of an IT infrastructure that enables them to be nimble in a rapidly evolving industry that is characterized by swiftly changing market regulations, security issues and complex customer interactions to let them serve their customers better,” he said.

      In addition, nurse care managers and medical science liaisons have the ability to share their Web or mobile screens with patients or providers in real-time to jointly view websites, fill in forms, or share other browser-based content without any software downloads.

      Pega Customer Engagement for Life Sciences is built on the Pega 7 Platform, which can be deployed in the cloud or on-premises.

      “Technology will make it easier for health care and life sciences organizations to understand consumers and patients as individuals, and to create customized engagement with patients as well as their care providers,”Rohatgi said. “Additionally, advancements in technology will enable the life sciences industry to accelerate innovation by modernizing methodologies and improving operational efficiency to help bring more life-changing therapies to market faster.”

      Avatar
      Nathan Eddy
      A graduate of Northwestern University's Medill School of Journalism, Nathan was perviously the editor of gaming industry newsletter FierceGameBiz and has written for various consumer and tech publications including Popular Mechanics, Popular Science, CRN, and The Times of London. Currently based in Berlin, he released his first documentary film, The Absent Column, in 2013.

      MOST POPULAR ARTICLES

      Android

      Samsung Galaxy XCover Pro: Durability for Tough...

      Chris Preimesberger - December 5, 2020 0
      Have you ever dropped your phone, winced and felt the pain as it hit the sidewalk? Either the screen splintered like a windshield being...
      Read more
      Cloud

      Why Data Security Will Face Even Harsher...

      Chris Preimesberger - December 1, 2020 0
      Who would know more about details of the hacking process than an actual former career hacker? And who wants to understand all they can...
      Read more
      Cybersecurity

      How Veritas Is Shining a Light Into...

      eWEEK EDITORS - September 25, 2020 0
      Protecting data has always been one of the most important tasks in all of IT, yet as more companies become data companies at the...
      Read more
      Big Data and Analytics

      How NVIDIA A100 Station Brings Data Center...

      Zeus Kerravala - November 18, 2020 0
      There’s little debate that graphics processor unit manufacturer NVIDIA is the de facto standard when it comes to providing silicon to power machine learning...
      Read more
      Apple

      Why iPhone 12 Pro Makes Sense for...

      Wayne Rash - November 26, 2020 0
      If you’ve been watching the Apple commercials for the past three weeks, you already know what the company thinks will happen if you buy...
      Read more
      eWeek


      Contact Us | About | Sitemap

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Property of TechnologyAdvice.
      Terms of Service | Privacy Notice | Advertise | California - Do Not Sell My Information

      © 2021 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

      ×