ReachLocal Online Marketing Platform Includes Mobile App

The mobile app included with ReachEdge touts a prioritized list of new contacts and active leads requiring follow-up and information on each lead.

Local online marketing specialist ReachLocal announced the general availability in the United States of ReachEdge, a marketing system aimed at small and midsize businesses (SMBs) that is designed to help them get more customers from their marketing spend.

ReachEdge is a central component of the company’s marketing and commerce Software-as-a-Service (SaaS) suite of products, which help local merchants digitize their businesses and improve return on investment (ROI). The foundation of the ReachEdge system is a customized Website designed to convert visitors into leads by maximizing search engine discovery and visitor engagement.

"We help tens of thousands of SMBs market their businesses online, so we see firsthand how difficult it can be for these merchants to convert Website visitors into leads and then convert those leads into customers," Kris Barton, ReachLocal’s chief product officer, said in a statement. "Roughly three out of four Internet leads fall through the cracks because businesses don’t have a Website that captures contacts or simple tools for lead conversion. Realizing these challenges, we created a simple solution that automates the entire process for business owners."

The platform can create an optimized version for smartphones and tablets and offers custom content creation, advanced capture technology such as tracking phone numbers and automatic contact information capture, is integrated with social media platforms and provides search-engine-optimized content and features as well as self-service updates and an optional live chat module.

The mobile application includes a prioritized list of new contacts and active leads requiring follow-up, information on each lead including call recordings and email and form details, lead source and engagement reports, closed loop reporting on revenue driven by each marketing source and detailed performance reports available through a Web portal.

ReachEdge further facilitates lead conversion by sending automated staff reminders, including full lead details and call recordings, through text message, email or mobile app. The system also automatically sends a series of customized marketing emails to prospects to keep the merchant top of mind until they are ready to buy.

In addition, the tracking technology included in ReachEdge captures the unique online source of each lead, offering business owners insight into which marketing channels are generating the most customers. The platform’s lead management software provides call recording, one-touch lead classification that kicks off automated marketing, automated lead list building, reminder notifications of active leads and custom, branded lead nurturing emails.

The sales and marketing technology buying decisions made by small businesses are influenced more by attitudes and beliefs than by demographic factors such as industry, revenue and years in business, according to an August survey of nearly 1,200 small businesses conducted by midmarket sales and software marketing specialist Infusionsoft.