Soti Launches Global Partner Program for EMM Specialists

Benefits include not-for-resale product access to demo licenses for partner sales and technical staff and market development funds.

Enterprise mobility management (EMM) and bring-your-own-device (BYOD) policy management specialist Soti announced the launch of its Altitude Partner Program, designed to help channel partners grow their enterprise mobility businesses.

The program provides benefits such as multiple program tiers to support reseller businesses of all sizes; a partner acceleration program to assist new partners in rapid on-boarding and to reduce time to revenue; and dedicated channel managers, sales, and technical and marketing support to help partners succeed.

The program also offers request for proposal (RFP) services to assist partners in completion of RFPs, as well as Soti Centers of Excellence from which partners can access subject matter experts.

"Our partners are our lifeblood. We created the new Soti Altitude Partner Program with one goal in mind—to help our channel partners become even more successful," Carl Rodrigues, president and CEO of Soti, said in a statement. "With the explosive growth of the EMM market, the channel ecosystem requires not only the most advanced solutions, lucrative margins and incentives, but also, an EMM partner who can help them create differentiated solutions and grow their revenue streams."

Other benefits include not-for-resale product access to demo licenses for partner sales and technical staff, market development funds for joint marketing programs, and an opportunity rewards program that provides incentives and Soti sales and technical resources for identified opportunities.

Rounding out the package are flexible training programs, available in a range of delivery options for sales and technical training, and a resource-rich partner portal, accessible from any mobile device, that gives partners access to sales tools, competitive intelligence, co-brandable marketing materials, lead generation kits, product information and know-how, and training.

"Our commitment to the channel has never been stronger, as demonstrated by our significant investment in channel infrastructure that provides partners with access to resources and dedicated experts across our entire company," Rodrigues said. "With the Soti Altitude Partner Program, Soti partners are well poised with the technology, tools and expertise they need—and demand—to grow their EMM businesses."

The company's flagship MobiControl platform was updated in October, with enhanced functionality for next-generation mobility providing more flexible management tools regardless of device or platform.

MobiControl 11 supports a wide variety of platforms in the mobile ecosystem, including Samsung Knox, iOS 7, Amazon Kindle Fire HDX, Windows Phone 8, Windows Handheld Embedded and others.

Device settings and apps can be automatically configured and deployed with limited to no user interaction required. MobiControl's ability to automate app configuration can help reduce the workload for IT administrators when deploying large numbers of devices.