Verizon Offers V Cast Media Manager Application

Verizon's V Cast Media Manager application, available on nearly 20 handsets, allows users to share music, photos and other media with their PCs.

Mobile network operator Verizon Wireless is offering its customers a tool to help them manage photos, videos and music between their wireless phones and PCs.

V Cast Media Manager lets users move user-generated photos and videos from their phones to their PCs using just the app and a USB cable. Customers can also use Media Manager-which is powered by a customized version of QuickLink Media Software from Smith Micro Software-to transfer unprotected music from their PCs to another Media Manager-enabled handset.

Compatible phones include the LG enV Touch and the Samsung Alias and Alias 2. The company Website currently lists 19 phones that support the Media Manager application, including one BlackBerry device, the Storm 9530 smartphone. Verizon Wireless said more devices, including Google Android-powered phones, will be added in the coming months.

Kyle Malady, vice president of product development at Verizon Wireless, said consumers use their wireless phones more and more to capture photos and video of important events and everyday moments, and the Media Manager will help them preserve and share those memories. "This tool is the first step in giving our customers the resources they need to make the most of the multimedia content they create, acquire or store using their wireless devices," he said.

For music, the Media Manager allows users to transfer songs and playlists from their computer to their phones, rip and burn CDs, add to a collection by browsing MP3s in the Verizon Wireless Media store, and import playlists from other music management applications. Photo features include the ability to touch up photos with editing tools, create photo albums and slideshows, and e-mail pictures to family and friends.

"Smith Micro is pleased to be engaged with Verizon Wireless to deliver a comprehensive, world-class multimedia software solution to power V Cast Media Manager," said William W. Smith Jr., president and CEO of Smith Micro Software. "We are honored to have been selected by Verizon Wireless, one of the world's pre-eminent communication companies, as it brings the best possible mobile multimedia experience to its customers. Smith Micro views this win as a testament to our capabilities and strategic vision for our mobile and cloud-based media management strategy."