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Web analytics are poised to become one of the hottest career trends of the next five to 10 years. Heres the lowdown on what its all about:
>What Web analytics are metrics used to measure the effectiveness of an e-business in terms of operations, customer experience and return on investment; Web data analysts help enterprises prioritize Web channel activities and solutions
>Salary range $54,000 to $110,000
>Skills needed Detail-oriented; excellent analytics skills and the ability to translate and conceptualize statistical information to determine user habits and trends; an understanding of Web navigation and user habits; HTML knowledge required, Java and Active Server Page experience helpful
>Schooling This isnt a job limited to techies; degrees in social science, mathematics and economics are often preferred; still, prospective Web analysts should shore up their knowledge of databases, data mining and project management