Close
  • Latest News
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Logo
Logo
  • Latest News
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Home Latest News
    • Storage

    Firms Push Web Analytics

    By
    Dennis Callaghan
    -
    February 11, 2002
    Share
    Facebook
    Twitter
    Linkedin

      New releases of web site analytics software and services highlight a resurgent market once thought to be subsumed by CRM and business intelligence software vendors.

      NetIQ Corp. last week unveiled its WebTrends Intelligence Suite, which features a new report design tool and pre-designed data warehouse tables. Also last week, DigiMine Inc. released the first of its DigiMine Advisors suite of managed services, a Web site analysis service called Conversion Advisor.

      Both companies are poised to take advantage of a market expected to grow to $463 million by 2005 from $160 million this year, according to International Data Corp., of Framingham, Mass.

      Formerly called CommerceTrends, WebTrends Intelligence Suite measures user experience, marketing effectiveness, e-commerce performance and online customer service effectiveness, said Net IQ officials in San Jose, Calif.

      New features in this release include WebTrends Report Designer, which is based on Crystal Decisions Inc.s Crystal Reports technology. It provides custom report design of marketing, service or support data and predesigned tables in the WebTrends Warehouse data warehouse to ease data integration with other customer-facing applications, such as CRM (customer relationship management) tools. Data from these tables can be used to build e-mail marketing campaigns or knowledge bases of Web activity for call center agents, said NetIQ officials.

      The suite includes tools for integrating data from content management systems, as well as pre-packaged reports. Less is more in this new release, according to Rodney Howeedy, director of database management for Firstdoor.com Inc. Howeedy noted that the OLAP (online analytical processing) Manager cubes in the Net-IQ software have been reduced to about 40 from more than 80 in previous versions. “You were sort of overwhelmed with the amount of options you had,” said Howeedy, in Kennesaw, Ga. “It would take you awhile to go through them all, and a lot of times, they seemed sort of abstract. Im glad they pared the number down.”

      In addition, NetIQ announced a move into predictive Web analytics with Quadstone for WebTrends, which provides an interface between Quadstone plc.s analytics software and WebTrends.

      For customers who dont want to manage Web analytics software themselves, DigiMine, of Bellevue, Wash., rolled out Conversion Advisor, which is a managed service that provides analytic measurement and targeted product recommendations.

      The DigiMine Advisors services will expand with the release this summer of Retention Advisor, which will let marketing managers identify “at risk” customers to market to; Product Advisor, to help product managers target the most appropriate customers; and Content Advisor, which will enable Web site managers to present online content and services to the most appropriate site visitors.

      Dennis Callaghan

      MOST POPULAR ARTICLES

      Cybersecurity

      Visa’s Michael Jabbara on Cybersecurity and Digital...

      James Maguire - May 17, 2022 0
      I spoke with Michael Jabbara, VP and Global Head of Fraud Services at Visa, about the cybersecurity technology used to ensure the safe transfer...
      Read more
      Cloud

      Yotascale CEO Asim Razzaq on Controlling Multicloud...

      James Maguire - May 5, 2022 0
      Asim Razzaq, CEO of Yotascale, provides guidance on understanding—and containing—the complex cost structure of multicloud computing. Among the topics we covered:  As you survey the...
      Read more
      Big Data and Analytics

      GoodData CEO Roman Stanek on Business Intelligence...

      James Maguire - May 4, 2022 0
      I spoke with Roman Stanek, CEO of GoodData, about business intelligence, data as a service, and the frustration that many executives have with data...
      Read more
      Applications

      Cisco’s Thimaya Subaiya on Customer Experience in...

      James Maguire - May 10, 2022 0
      I spoke with Thimaya Subaiya, SVP and GM of Global Customer Experience at Cisco, about the factors that create good customer experience – and...
      Read more
      IT Management

      Intuit’s Nhung Ho on AI for the...

      James Maguire - May 13, 2022 0
      I spoke with Nhung Ho, Vice President of AI at Intuit, about adoption of AI in the small and medium-sized business market, and how...
      Read more
      Logo

      eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Advertisers

      Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

      Advertise with Us

      Menu

      • About eWeek
      • Subscribe to our Newsletter
      • Latest News

      Our Brands

      • Privacy Policy
      • Terms
      • About
      • Contact
      • Advertise
      • Sitemap
      • California – Do Not Sell My Information

      Property of TechnologyAdvice.
      © 2021 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

      ×