Its clear at a glance that Iomega designed its UltraMax 640GB hard drive ($340 direct) with the Mac professional market in mind.
The UltraMaxs distinctive silver case and “cheese grater” front panel are compatible in appearance with professional-model Macs. (These include the Apple Mac Pro, the MacBook Pro, the Power Mac G5, and the PowerBook G4.)
Though the UltraMax can also service a Microsoft Windows PC, it has the three interfaces (USB, FireWire 400 and FireWire 800) found on these Macs.
The drive has a decent dollar-per-gigabyte ratio, as well as speedy RAID 0 or safe RAID 1 settings, so it is suitable for the demanding multimedia user on a budget.
The UltraMax is a big step in the right direction for a hard drive maker thats had its share of missteps (think Iomega Jaz, Zip disks, and the Iomega ScreenPlay). For that and much more, it earns our nod for Editors Choice.