Close
  • Latest News
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Logo
Logo
  • Latest News
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Home Latest News
    • Storage

    Seagate to Continue to Build Maxtor Brand in Retail, Channels

    By
    Chris Preimesberger
    -
    August 18, 2006
    Share
    Facebook
    Twitter
    Linkedin

      Seagate Technology, the worlds No. 1 computer disk drive maker, will continue to support Maxtors branded products, its customer base, and all warranties in all retail and distribution channels, a company marketing executive told eWEEK Aug. 17.

      Seagate also will continue production of Maxtors DiamondMax product line and is preparing to launch a mobile hard drive for notebooks called MobileMax in October, said Marc Jourlait, Seagates vice president for segment marketing.

      MobileMax will be a 2.5-inch hard drive with initial capacity of 80GB and speed of 5400 rpm, Jourlait said. It is expected that the MobileMax will eventually hold 160GB and have speeds of up to 7200 rpm. The company will release more information at a later date, he said.

      The Scotts Valley, Calif.-based company concluded its acquisition of Maxtor—the worlds No. 4 seller of disk drives—for $1.9 billion in stock on May 22.

      Jourlait said that Seagate would continue to offer Seagate and Maxtor-branded products to differing market and distribution segments. Its better for the customers, who are used to seeing these brands, as well as the channel distributors, who will have more to offer, Jourlait said.

      “Its not like were going to complete with ourselves,” Jourlait said, because the products will be moving onto different retail shelves and aimed at different market segments.

      “As we were going through the acquisition,” Jourlait said, “we realized that there was relatively little overlap in our product offerings. We were a little surprised that most of our two companies products each fit into niches that the other company did not address.”

      Product lines dovetail—for the most part

      For example, Jourlait said, Maxtor had a dedicated sales force and product line aimed squarely at the video and television production industry—a space where Seagate had not played before.

      “Also, in the federal government—including the Department of Homeland Safety—and military segments, Maxtor is very big, and Seagate was not. So these vertical markets are what we are now addressing with our channel strategy,” Jourlait said.

      Seagate will expand its offerings to create a broader set of products, programs and services around both the Maxtor and Seagate brands, Jourlait said.

      “Distributors will find it good to do business with one company that offers two distinct and respected brands,” he said.

      Generally, Seagate sees its products as being aimed at the “A” and “B” markets—”A” being high-end, techno-knowledgeable and performance-at-any-cost-seeking companies and individuals; and “B” being the general enterprise business market.

      Maxtor products generally are targeted at—and have historically sold well in—the “B” and “C” (consumer) market segments. At the time of the acquisition, Maxtor was either the No. 3 and or No. 4 hard drive maker, depending upon which sales numbers were referenced.

      Earlier this month Seagate reported its fourth-quarter financials, which showed a plunge (down 98 percent in net profit) in earnings largely caused by charges related to the acquisition.

      Editors Note: This story was updated to clarify information about MobileMax.

      Check out eWEEK.coms for the latest news, reviews and analysis on enterprise and small business storage hardware and software.

      Chris Preimesberger
      https://www.eweek.com/author/cpreimesberger/
      Chris J. Preimesberger is Editor Emeritus of eWEEK. In his 16 years and more than 5,000 articles at eWEEK, he distinguished himself in reporting and analysis of the business use of new-gen IT in a variety of sectors, including cloud computing, data center systems, storage, edge systems, security and others. In February 2017 and September 2018, Chris was named among the 250 most influential business journalists in the world (https://richtopia.com/inspirational-people/top-250-business-journalists/) by Richtopia, a UK research firm that used analytics to compile the ranking. He has won several national and regional awards for his work, including a 2011 Folio Award for a profile (https://www.eweek.com/cloud/marc-benioff-trend-seer-and-business-socialist/) of Salesforce founder/CEO Marc Benioff--the only time he has entered the competition. Previously, Chris was a founding editor of both IT Manager's Journal and DevX.com and was managing editor of Software Development magazine. He has been a stringer for the Associated Press since 1983 and resides in Silicon Valley.

      MOST POPULAR ARTICLES

      Android

      Samsung Galaxy XCover Pro: Durability for Tough...

      Chris Preimesberger - December 5, 2020 0
      Have you ever dropped your phone, winced and felt the pain as it hit the sidewalk? Either the screen splintered like a windshield being...
      Read more
      Cloud

      Why Data Security Will Face Even Harsher...

      Chris Preimesberger - December 1, 2020 0
      Who would know more about details of the hacking process than an actual former career hacker? And who wants to understand all they can...
      Read more
      Cybersecurity

      How Veritas Is Shining a Light Into...

      eWEEK EDITORS - September 25, 2020 0
      Protecting data has always been one of the most important tasks in all of IT, yet as more companies become data companies at the...
      Read more
      Cybersecurity

      Visa’s Michael Jabbara on Cybersecurity and Digital...

      James Maguire - May 17, 2022 0
      I spoke with Michael Jabbara, VP and Global Head of Fraud Services at Visa, about the cybersecurity technology used to ensure the safe transfer...
      Read more
      Big Data and Analytics

      GoodData CEO Roman Stanek on Business Intelligence...

      James Maguire - May 4, 2022 0
      I spoke with Roman Stanek, CEO of GoodData, about business intelligence, data as a service, and the frustration that many executives have with data...
      Read more
      Logo

      eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Advertisers

      Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

      Advertise with Us

      Menu

      • About eWeek
      • Subscribe to our Newsletter
      • Latest News

      Our Brands

      • Privacy Policy
      • Terms
      • About
      • Contact
      • Advertise
      • Sitemap
      • California – Do Not Sell My Information

      Property of TechnologyAdvice.
      © 2021 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

      ×