Close
  • Latest News
  • Artificial Intelligence
  • Video
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Logo
Logo
  • Latest News
  • Artificial Intelligence
  • Video
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Home Latest News
    • Networking
    • Storage

    Super Bowl Requires Super Data-Handling Technology

    Written by

    Chris Preimesberger
    Published January 25, 2008
    Share
    Facebook
    Twitter
    Linkedin

      eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More.

      About 1 billion viewers will be watching Super Bowl XLII Feb. 3, but few will give much thought to, let alone understand, how much digital data is being fed to them-and how it’s all assembled and telecast.

      Mike Davies gives it a lot of thought. Davies, director of field operations for Fox Sports, spent some time with eWEEK recently and offered an overview of what it takes tech-wise to put on a huge live show like the Super Bowl.

      As one might imagine, it’s a pretty big operation. Everything has to work together down to the second; a production mistake can stand out like a missed field goal in overtime.

      “We’ll be using about 300 people and eight on-site production trucks-four for general game coverage, two for instant replays and two for the preview, halftime and post-game shows,” Davies said. “We’ll have 35 high-def cameras at the game [including the motorized, radio-frequency-operated, over-the-field cam] and three for the red carpet show.”

      Red carpet? At the Super Bowl? Yes, there indeed will be an Oscars-like pre-game show, featuring host Ryan Seacrest, in which he interviews various celebrities and VIPs for two hours as they arrive at the game. There is also a two-hour pre-game show before the game actually starts at 6:30 p.m. Eastern time. Both pre-game shows will be intermingled on air.

      So when scheduling your Super Bowl party, keep in mind that the game actually starts four full hours after the so-called Fox “coverage” begins.

      “Hey, they were quite able to sell all that time,” Davies said. “People will watch, all day long.”

      Indeed they will. According to the Nielsen television rating folks, the Super Bowl-no matter who’s playing in it-has been consistently in the top 10 of all single-event telecasts year after year since 1969, when Broadway Joe Namath put the event on the map by boldly predicting a victory for the underdog New York Jets against the then-mighty Baltimore (now Indianapolis) Colts.

      Miles of Cable and "TiVo on Steroids"

      The Super Bowl is the single most powerful television event in the marketing world-and has been for a generation. It will earn the attention of between 30 to 40 percent of all the world’s televisions being used on that Sunday evening.

      No matter for Davies, who seemed very calm about it all.

      “It’s really just another game for us,” he said. “We’ll have a few more cameras, trucks and crew than usual. The long pre-game is all extra, but we’ve done this all before. When we did the NFC Championship game in Green Bay (Packers vs. Giants, which the Giants won), the cold was definitely a factor. I don’t look forward to doing that again. But Phoenix-weather won’t be an issue.

      “The hardest preparation problem I have to solve is that the red carpet show is 4,000 feet away from where the trucks will be parked at the stadium, and we have to lay three fibre- channel cables that far. That’s about three-quarters of a mile; a lot of cable to lay down, and a lot of territory to cover [across streets, culverts, walkways, and other obstacles],” Davies said.

      Davies and his crew will use high-end, industry-standard EVS video servers, as they do for all NFL telecasts.

      “These are the cornerstones of all our telecasts,” Davies said. “They are like Tivos on steroids. They can each handle either four or six channels of input and output-at the same time. They can record and play back HD video at the same time.”

      Fox Sports will use 22 of these specialized servers in the broadcast, Davies said, with either one or two cameras assigned to each server.

      “One of the replay servers and replay cameras, for example, will only be collecting highlight clips for the end-of-show highlight reel,” Davies said. “By the end of the game, it’s all cut, packaged and ready to go. During the game, the other instant-replay cameras and servers will work together to show various angles on the plays, to see what really happened during a controversial call, for example.”

      These same replays are the ones used by the officials when they are reviewing whether Wes Welker had two feet inbounds on a sideline pass from Tom Brady, or whether big Brandon Jacobs actually did push the ball over the goal line when he was tackled by Junior Seau.

      “Four of our replay cameras will be shooting 180 frames-per-second HD video, which will give us ‘super-slow’ motion,” Davies said. “We’re also going to use one Vision Research Phantom V9 hypermotion camera, that shoots 300 frames per second-for ultra-slow playback. It’s normally used for government jobs. We expect some phenomenal shots with that one.”

      A Year in the Making

      Fox Sports uses standard XFile video storage drives that hold 500GB of video data files apiece. “They’re really just high-end SATA [Serial ATA] drives, and we simply save all the video clips as files, like you would any other video file,” Davies said.

      Fox uses Apple’s Final Cut Pro video editing software to cut and paste video clips at two separate editing stations during the game. Each editing station uses a 7.5TB-capacity Xserve RAID storage server, far more than is needed to handle a football game-even one with a four-hour pre-game show.

      By game’s end, there will be a several terabytes’ worth of video data in the Fox archive servers “melted together from all the best shots in the game,” Davies said. “We can’t store everything we shoot with 35 cameras.”

      Fox’s first-team telecast lineup of Joe Buck and Troy Aikman will be in the booth calling the action, and the usual suspects-Terry Bradshaw, Howie Long, Jimmy Johnson and Chris Myers-will be handling the pre-game, halftime and post-game shows.

      Davies said his trucks arrived in Phoenix on Jan. 25, nine full days before the game.

      “It takes a full year, really, to plan this out,” Davies said. “We’ll start planning the 2009 game right after this one’s done.”

      Chris Preimesberger
      Chris Preimesberger
      https://www.eweek.com/author/cpreimesberger/
      Chris J. Preimesberger is Editor Emeritus of eWEEK. In his 16 years and more than 5,000 articles at eWEEK, he distinguished himself in reporting and analysis of the business use of new-gen IT in a variety of sectors, including cloud computing, data center systems, storage, edge systems, security and others. In February 2017 and September 2018, Chris was named among the 250 most influential business journalists in the world (https://richtopia.com/inspirational-people/top-250-business-journalists/) by Richtopia, a UK research firm that used analytics to compile the ranking. He has won several national and regional awards for his work, including a 2011 Folio Award for a profile (https://www.eweek.com/cloud/marc-benioff-trend-seer-and-business-socialist/) of Salesforce founder/CEO Marc Benioff--the only time he has entered the competition. Previously, Chris was a founding editor of both IT Manager's Journal and DevX.com and was managing editor of Software Development magazine. He has been a stringer for the Associated Press since 1983 and resides in Silicon Valley.
      Linkedin Twitter

      Get the Free Newsletter!

      Subscribe to Daily Tech Insider for top news, trends & analysis

      Get the Free Newsletter!

      Subscribe to Daily Tech Insider for top news, trends & analysis

      MOST POPULAR ARTICLES

      Artificial Intelligence

      9 Best AI 3D Generators You Need...

      Sam Rinko - June 25, 2024 0
      AI 3D Generators are powerful tools for many different industries. Discover the best AI 3D Generators, and learn which is best for your specific use case.
      Read more
      Cloud

      RingCentral Expands Its Collaboration Platform

      Zeus Kerravala - November 22, 2023 0
      RingCentral adds AI-enabled contact center and hybrid event products to its suite of collaboration services.
      Read more
      Artificial Intelligence

      8 Best AI Data Analytics Software &...

      Aminu Abdullahi - January 18, 2024 0
      Learn the top AI data analytics software to use. Compare AI data analytics solutions & features to make the best choice for your business.
      Read more
      Latest News

      Zeus Kerravala on Networking: Multicloud, 5G, and...

      James Maguire - December 16, 2022 0
      I spoke with Zeus Kerravala, industry analyst at ZK Research, about the rapid changes in enterprise networking, as tech advances and digital transformation prompt...
      Read more
      Video

      Datadog President Amit Agarwal on Trends in...

      James Maguire - November 11, 2022 0
      I spoke with Amit Agarwal, President of Datadog, about infrastructure observability, from current trends to key challenges to the future of this rapidly growing...
      Read more
      Logo

      eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Advertisers

      Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

      Advertise with Us

      Menu

      • About eWeek
      • Subscribe to our Newsletter
      • Latest News

      Our Brands

      • Privacy Policy
      • Terms
      • About
      • Contact
      • Advertise
      • Sitemap
      • California – Do Not Sell My Information

      Property of TechnologyAdvice.
      © 2024 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

      ×