The CIO as Chief Data Manager

Companies are drowning in data - so much so, that the volume of data often prevents them from making good use of the information to improve business and make sound business decisions. What many organizations need is for the CIO to become the Chief Data Manager, setting data collection polices, devising best practices to improve data quality, and ensuring data integrity across the entire organization. In such a role, the CIO can help the organization drive new business. For instance, normalizing and integrating data from multiple business units enables collaboration between units. Easy access to this reliable data might also be leveraged to help identify new opportunities with existing customers.