Toshiba's Storage Device Division Sept. 16 launched a new group of high-performance 7,200 rpm, 2.5-inch spinning disk drives for laptops, netbooks and desktops, including one with half-terabyte capacity.
And they're just in time, too, because it looks like the company should have no problem selling them, either to OEM customers or via branded products.
The Japanese computer maker reported Sept. 15 that sales of its lightweight netbooks now make up a full 10 percent of Toshiba's U.S. laptop computer shipments-only three months after the company began marketing them in the United States for the first time.
Other companies, including Lenovo, Hewlett-Packard and Dell, have been selling their small, lightweight netbooks in the United States for more than a year. Toshiba's first shipments of the inexpensive, basic-featured notebooks began flying off retail shelves in June.
More capacity, yet less power utilized
Thanks to hardware and software improvements, Toshiba said, its new HDDs are about 13 percent faster than those in its previous 7,200 rpm product line. The series is SATA (Serial ATA)-certified 3G bps, which indicates successful completion of stringent interface compliance testing defined by SATA-IO (the Serial ATA International Organization).
The MKxx56GSYseries offers capacities of up to 500GB for commercial and consumer notebook PCs, gaming notebooks and all-in-one desktop PCs, and features lower power consumption in standby and sleep modes, Toshiba said.
The series also boasts areal density of 395 gigabits per square inch, Toshiba said. The top-capacity 500GB drive can store about 142,000 digital photos, 131,000 digital music files, 222 hours of DVD-quality video or 58 hours of high-definition Video3.
According to industry analysts at IDC, notebook shipments exceeded desktop shipments for the first time in the third quarter of 2008, and PC manufacturers are looking for the smaller 2.5-inch HDDs to provide storage capacities and performance levels that rival larger 3.5-inch drives for a similar user experience.
The 250GB-per-platter MKxx56GSY series will be demonstrated in the SATA-certified section of the SATA-IO booth at the Intel Developer Forum in San Francisco, held Sept. 22 to 24.
The new drives began shipping to PC manufacturers in limited quantities in June and July and are scheduled to enter volume production in the fourth quarter. For more information, go here.