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    Toshiba Shows New NAND Flash SATA Drives, SD Cards at CES

    Written by

    Chris Preimesberger
    Published January 6, 2011
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      Toshiba America Electronic Components came out Jan. 6 with some new secure digital memory cards and solid-state SATA (serial ATA) drives at the International Consumer Electronics Show in Las Vegas.

      The independent division of Toshiba, the Tokyo-based IT giant, now is using the acronym TAEC, which is dangerously close to causing confusion with consumer audio and data storage maker TEAC.

      The company, inventor of NAND flash in the late 1980s, introduced a new set of removable SD memory cards–which hold up to 64GB of content–for cameras and videocams designed to work optimally with a new high-speed SD bus interface, the UHS-I (Speed ModeSDR104).

      The combination of the new cards and the bus interface offer faster data movement for users, especially for the increasing amount of high-definition content — such as video and high-speed continuous shooting of high-resolution digital still cameras — being created by consumers and companies, Toshiba said.

      The new cards boast read speeds up to 95MB/s and write speeds up to 80MB/s on UHS-I devices, Toshiba said.

      For example, a 2.5-hour HD movie weighing in at about 10GB can be written in about 2 minutes, compared to about 43 minutes for a Class 4 SDHC card from the previous generation, Toshiba said.

      On the SATA SSD side, the company said its new drives for OEMs are faster and feature increased capacities and smaller form factors, thanks to improvements in NAND flash architecture over the last year. They will be used in tablet PCs, laptops, mini-mobile and netbook PCs as well as industrial applications, the company said.

      Toshiba also is the world’s fifth-largest personal computer vendor, after Hewlett-Packard, Dell, Acer and Lenovo. Both new products are being demonstrated at CES booth #11026 from Jan. 6-9.

      Chris Preimesberger
      Chris Preimesberger
      https://www.eweek.com/author/cpreimesberger/
      Chris J. Preimesberger is Editor Emeritus of eWEEK. In his 16 years and more than 5,000 articles at eWEEK, he distinguished himself in reporting and analysis of the business use of new-gen IT in a variety of sectors, including cloud computing, data center systems, storage, edge systems, security and others. In February 2017 and September 2018, Chris was named among the 250 most influential business journalists in the world (https://richtopia.com/inspirational-people/top-250-business-journalists/) by Richtopia, a UK research firm that used analytics to compile the ranking. He has won several national and regional awards for his work, including a 2011 Folio Award for a profile (https://www.eweek.com/cloud/marc-benioff-trend-seer-and-business-socialist/) of Salesforce founder/CEO Marc Benioff--the only time he has entered the competition. Previously, Chris was a founding editor of both IT Manager's Journal and DevX.com and was managing editor of Software Development magazine. He has been a stringer for the Associated Press since 1983 and resides in Silicon Valley.
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