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SANTA CLARA, Calif.-While smaller, new-generation companies such as Arsenal (now with IBM), Berkeley Data Systems (now with EMC), Carbonite and others have tended to hog the headlines in the midmarket online data storage space, a couple of relative senior citizens have quietly added their own brands to this burgeoning market.
Iron Mountain, established in 1951 to protect paper and film records, and 11-year-old Webroot are better known for other things: Iron Mountain for carting away physical and digital records and storing them in underground vaults, and Webroot for cleaning up extraneous files in Windows computers with Window Washer and Spy Sweeper.
However, both highly successful companies have come to the fore with online storage and data protection services that have the advantage of a familiar brand.