In the innovation life cycle, innovative ideas emerge when technology meets needs. Ideas are innovative when they are developed in a timely fashion and are supported by a sound business model. Delivering late to market in today's market can drastically reduce the benefits. Innovative organizations require fertile grounds for seeding ideas, a vehicle for bringing them to reality and a business to drive revenue.
Today's mobile solutions result from tedious integration of hardware (chip sets and peripheral devices) and software (system, frameworks, applications and services). The most successful players in this marketplace have the resources required to rapidly integrate new technologies and bring them to market.
Ironically, very tight coupling of the components is a detriment to open innovation in this market. These dependencies have led to risky product development cycles where non-optimal choices in the selection of a single component have increased time to market and minimized the products' return on investment.
The mobile marketplace is in need of a unifying architecture that encourages independent innovation in each of the key technologies, while serving as a catalyst for open innovation mash-ups and promoting new business models aligned with today's Internet services business. Virtualization is an excellent candidate for enabling this new way of building mobile devices.