10 Foolish Things Vendors Do - Feature Focus

By Michael Vizard  |  Posted 2008-03-27 Email Print this article Print

In the interest of making the sale, vendors sometimes do things that only hurt them-

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Market products based on features rather than the pain points the customer has.

Nothing shows the customer that the vendor doesn't have a clue more than a conversation about speeds and feeds.

As the Editorial Director and Senior Vice President, Michael Vizard sets the strategic editorial direction for the Enterprise Group at Ziff Davis, which includes eWEEK, Baseline, CIO Insight, The Channel Insider, Publish and Microsoft Watch,. Mr. Vizard has served as the Editor in Chief of CMP MediaÔÇÖs Computer Resellers News, in addition to being Editor in Chief at International Data GroupÔÇÖs InfoWorld. Mr. Vizard has also had extensive editorial management experience over an 18-year career that has included management positions with PC Week, Computerworld, Digital Review and Electronic BuyersÔÇÖ News.

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