AMD's ATI graphics division announced two new 40-nm graphics processors: The ATI Mobility Radeon HD 4860 and 4830. At the same time, Nvidia rolled out new GPUs in four separate categories, including the GeForce GTX 280M, Nvidia claims will provide up to 50 percent more performance than previous-generation enthusiast laptop graphics chips.
and Nvidia each announced a number
of new graphics processing units during the CeBIT 2009 conference in
Europe March 3, as the two companies look to maintain their positions in the
increasingly competitive graphics market.
its part, AMD released two new 40-nanometer graphics processors, the ATI
Mobility Radeon HD 4860 and the ATI Mobility Radeon HD
same day, Nvidia
also made a big graphics-processing
announcement, as it rolled out a new lineup of notebook GPUs, including GeForce
GTX 280M and 260M GPUs "for enthusiast notebooks," and GeForce GTS 160M and 150M
GPUs for "high-performance, sleek notebooks."
rollouts come at a time when computer graphics chip shipments are down thanks to
the recession. In the fourth quarter of 2008, total GPU shipments dropped by 35
percent from the previous quarter, with a report from Jon Peddie Research
predicting that the slump will continue through the end of second quarter
Recently, Nvidia managed to swipe a few points of market
share from stalwarts Intel and AMD,
although AMD's ATI graphics
business has increased its share in the desktop segment.
competition for market share gears up, AMD is clearly hoping to target those who
need high-end graphical processing power for either work or play. The ATI
Mobility Radeon HD 4860 and HD 4830 will feature 3-D engines derived from its own
ATI Radeon HD 4800 desktop series architecture with support for Microsoft
DirectX 10.1 APIs, according to the company.
The upcoming Asus K notebook will be among the first
laptops to feature the ATI Mobility Radeon HD 4860.
now decidedly prefer mobile PCs, and innovations like this 40-nm mobile GPU show
AMD is uniquely positioned to make the best entertainment experiences of desktop
PCs possible in a notebook," Rick Bergman, senior vice president and general
manager of AMD's Graphics Products Group, said in a
is also claiming that its new products represent a major leap
Specifically, the company asserts that the GeForce GTX 200M
and GeForce GTS 100M Series GPUs will offer 50 percent faster frame-rates than
the company's previous-generation processors. Both these GPUs support Nvidia's
CUDA (Compute Unified Device Architecture)
programming language, which allows application developers to program a GPU like
also announced that its GeForce GPUs would be integrated into Apple's Mac
lineup. The new versions of Apple's iMac and Mac mini will
include the GeForce 9400M GPU, with the 24-inch iMac offering the option of a
GeForce GT 120 or GT 130 GPU.
Apple's new Mac Pro will come equipped with the Nvidia
GeForce GT 120 with 512 MB of GDDR3 (graphics double data rate 3) memory.