WEM: Managing More Than Content

By Loren Weinberg  |  Posted 2010-10-27 Print this article Print

WEM: Managing more than content

Organizations have realized that to be effective in marketing, customer service and internal and external communications, they need to deliver highly relevant content and a rich, interactive online customer experience. This makes the Web an essential component of the overall customer experience.

WEM capabilities are the tools that marketers and customer experience professionals need to easily manage and update Web content to make the Website visitors' experience as rich and effective as possible. The right WEM platform not only supports revenue-generating activities but also drives significant operational cost savings. It does so by enabling organizations to engage a broad audience with targeted content and promotions, grow communities around their products and services, and manage a large Web presence with ease. Thus, a WEM solution is central to driving both topline and bottom-line business results.

WEM capabilities enable business users to collaborate around Web content, author content online and design site layout. WEM capabilities also enable users to publish content to the live Website, create targeted campaigns for online visitors, dynamically deliver the right content to the right site visitor (in the right language), analyze and optimize the effectiveness of Web content, and enable online community interactions with user-generated content.

With WEM, organizations can centrally manage and globally deliver a rich experience with consistent branding, doing so across multiple sites in multiple languages and supporting a diverse set of content contributors.

Loren Weinberg is Senior Vice President of Marketing and Product Management at FatWire Software. Loren is responsible for FatWire's global corporate strategy, corporate marketing, product marketing and product management. Loren joined FatWire in September 2007. A strategy and marketing expert, Loren has 15 years of IT industry experience in corporate strategy, product marketing, product management and software sales strategy. Loren holds a MBA degree from Harvard Business School and a Bachelor's degree, magna cum laude, from Yale University. She can be reached at loren.weinberg@fatwire.com.

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