AnySite Online

By Joel Friedman  |  Posted 2010-04-05 Print this article Print

AnySite Online

Shoeless Joe's uses AnySite Online to conduct sales forecasting on a particular site when deciding whether or not to purchase it. AnySite also provides Shoeless Joe's with greater insight on the characteristics of the site and how it would fit into the company's overall portfolio. Shoeless Joe's was able to integrate AnySite seamlessly into our existing IT infrastructure, working closely with PBBI. Since AnySite is an Internet-based application, it doesn't require additional IT infrastructure.

It's not uncommon for real estate departments to operate without all the tools needed to understand their concepts. Decisions on locations may be based on well-developed instincts or a hunch. Location Intelligence, however, provides Shoeless Joe's with a solid foundation when deciding where we want to grow and helps us identify areas that match our vision.

PBBI's site selection model pinpoints the top zones to concentrate site selections offerings. We also have our own customer site selection model loaded into AnySite that enables us to map and report on potential sites before engaging PBBI for a more in-depth study. As a result, we can optimize our operations with major efficiencies in both time and money.

After we've conducted FACES surveys in a new restaurant, the data is processed and added to the descriptive store database by PBBI. The additional data is used by the site selection and sales forecasting system. The data, which provides greater insight into customer habits based on location, helps us continue to refine our expansion and branding efforts.

PBBI also provides Shoeless Joe's with consulting services, providing feedback on the company's expansion plans. A PBBI consultant regularly attends Shoeless Joe's real estate meetings. PBBI has years of experience helping restaurants evaluate potential locations and develop expansion plans.

Joel Friedman is Senior Vice President of Franchising at Shoeless Joe's. Joel also serves on the CFA's Ontario Associate Committee. Prior to joining Shoeless Joe's, Joel worked with Prime Restaurants in a variety of roles including senior sales, strategic development and non-traditional channels. While at Prime, Joel was responsible for developing new franchise ownership strategies for all restaurants franchised by Prime Restaurants (Casey's, East Side Mario's and Prime Pubs). Joel was responsible for new franchise deals, establishing and improving existing processes, and was the point of contact for banks on all financing. Joel was also a member of the corporate brand development committee and the approval board. He can be reached at

Submit a Comment

Loading Comments...
Manage your Newsletters: Login   Register My Newsletters

Rocket Fuel