The Key to Better Service

By Peter Coffee  |  Posted 2001-03-26 Print this article Print

Network convergence will be driven to its next level by the profit potential of high-value applications

Network convergence will be driven to its next level by the profit potential of high-value applications, not by network cost reduction. So said Intel Vice President and Dialogic President Howard Bubb in his keynote speech at this months Computer Telephony Expo in Los Angeles.

"If you just tie things together with gateways," Bubb told his listeners, "you might save some money on infrastructure, but you dont get breakthroughs in the services you can provide. Without integration, each piece becomes a commodity; in the integration lies the value."

Bubb compared the emerging platform of the unified voice/data/video packet network with the familiar platform of the Wintel personal computer. "Intel and Microsoft enabled the explosion of demand for personal computing," he said, "but application developers created that demand by innovation on that standard platform. The next-generation network will be applications-driven."

Peter Coffee is Director of Platform Research at, where he serves as a liaison with the developer community to define the opportunity and clarify developers' technical requirements on the company's evolving Apex Platform. Peter previously spent 18 years with eWEEK (formerly PC Week), the national news magazine of enterprise technology practice, where he reviewed software development tools and methods and wrote regular columns on emerging technologies and professional community issues.Before he began writing full-time in 1989, Peter spent eleven years in technical and management positions at Exxon and The Aerospace Corporation, including management of the latter company's first desktop computing planning team and applied research in applications of artificial intelligence techniques. He holds an engineering degree from MIT and an MBA from Pepperdine University, he has held teaching appointments in computer science, business analytics and information systems management at Pepperdine, UCLA, and Chapman College.

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