Create Corporate Culture of Collaboration

By Ken Vernon  |  Posted 2009-10-27 Print this article Print

Method No. 2: CIOs can lead change efforts to create a corporate culture of collaboration

In corporations where information silos no longer exist, collaboration is a new way of life. Here's an example: when a leading software company released a beta of its collaboration platform to employees, one immediate, recognizable difference was improved workflow.

Instead of sending one-to-one e-mails en masse, messages and files were being shared and stored in the new online repository-accessible by all team members. Discussions and decisions were happening much faster and workplace productivity improved by 30 percent within the first 60 days.

By implementing collaboration software across the enterprise, IT can help accelerate team efficiency and user productivity by using technology to retain, recall and share valuable corporate intelligence hidden within employees. It's been said that today, more than 85 percent of a typical S&P 500 company's market value is the result of intangible assets. For many companies, the bulk of these intangible assets is its people, its human capital. It is no longer what you own that counts but what you know.

Try capturing what's in the mind of your employees and how it all connects-you may find the process a little exhausting. Disappearing corporate intelligence is a reality but it doesn't have to be. Among other benefits, enterprise collaboration software helps you because it maps how knowledge naturally flows throughout your organization, evolves traditional knowledge management efforts and realizes cost savings by reducing duplication of efforts.

Enterprise collaboration software also increases overall connectedness and communication, increases company-wide innovation by empowering different business units to collaborate with one another, and measures the performance and value of user-generated content. In order to be successful in today's business environment, companies must weave communities of practice into all facets of the business, from product development to prospecting to sales follow-up. And IT management can help lead this charge.

Ken Vernon is Vice President of Marketing at Telligent where he guides strategy and execution of go-to-market strategies. Beginning in 1995, at his firm McMann & Tate, Ken was an early adopter of online marketing technologies for enterprise business-to-business and business-to-consumer clients. Since then, Ken has been instrumental in the online success for a blue chip list of clients. Joining Telligent in late 2007, Ken has utilized his passion and experience in online marketing, search marketing and social media to help Telligent expand its online presence and execute successful programs. Ken may be reached at

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