Intels mobile Celeron, meanwhile, has been steered toward the "desktop replacement" segment of the market, said analyst Dean McCarron, of Mercury Research, in Cave Creek, Ariz., leaving a hole where a low-cost mobile processor could fit. "Now you have a return to classic quadrants, where you can decide what matters more: power consumption or performance, and then [cost] value versus performance," McCarron said.Interestingly, the Celeron M will be sold as a stand-alone processor, instead of being offered as part of the companys Centrino platform, which includes the Intel 855PM chip set as well as the companys Pro/Wireless 802.11b module. "Celeron M will not be a component of Centrino technology," said Mary-Ellin Brooks, an Intel spokeswoman. Brooks said a notebook designer could design a Celeron M notebook in conjunction with wireless technology from another manufacturer. She added that she did not know if the chip would be shipped with Intels existing wireless modules. The Celeron M is designed to work with the Intel 855 chip-set family as well as the Intel 852GM, using a front-side bus speed of 400MHz. The chip, which is manufactured on a 0.13-micron process., was quietly added to Intels road map last summer. "Weve planned for quite a while," Brooks said. "You will see us do this on Celeron over time, moving it to newer technology."
The low price is most likely the result of the smaller Level 2 cache included in the chip, as Intel trimmed the Pentium Ms 1MB cache to 512KB. Intel could also save money by turning off potentially defective segments of Pentium M cache; instead of scrapping the chip entirely, Intel can resell the chip as a Celeron M, McCarron said.