Nokia Siemens, Ericsson Look to Ease WiFi Offloading of Mobile Traffic
The companies at CTIA unveiled separate traffic steering solutions designed to improve the user experience when they’re migrated onto WiFi networks.Nokia Siemens Networks and Ericsson are offering solutions to help wireless carriers better integrate WiFi into their broadband services to give mobile device users a better overall better experience. The two vendors at the CTIA show in Las Vegas this week introduced separate traffic steering offerings designed to enable people using their smartphones and tablets to be able to move from broadband to WiFi networks without having to then deal with slower connection speeds or service interruptions. The goal is to create better heterogeneous wireless networks that give users a consistent experience as they seamlessly shift from 3G and 4G networks to WiFi. Mobile devices often will shift from broadband to WiFi when an authorized hotspot is available, which helps lessen the amount of traffic on already congested broadband networks and lowers the costs for mobile device users. The offerings from Nokia Siemens and Ericsson not only help move users to a WiFi network, but also help find the best network for their devices.
“Offloading traffic to Wi-Fi is only the first step to help mobile operators handle traffic congestion,” Randy Cox, head of small cells product management at Nokia Siemens, said in a statement. “With the new traffic steering capabilities, we go beyond offloading to steer traffic flexibly onto the most appropriate radio network, according to the operator’s strategy and actual network conditions. By using WiFi networks in indoor locations, operators can deliver superior customer experience and cost effectively boost network performance for the subscriber by up to seven-fold.”