Microsoft Aims for .Net Gains

By Peter Coffee  |  Posted 2001-11-05

In a session at the Microsoft Professional Developers Conference last month, Group Vice President Bob Muglia revealed the previously obscure meaning of the companys cryptic .Net label for its emerging services strategy.

Following an ironic, self-deprecating video admitting that HailStorm was perhaps the worst software code name ever coined, Muglia discussed the licensing terms ( for what will now be called .Net MyServices. Then he delivered the punch line: "We think were creating a strong-enough value proposition that users will pay for these services. ... The net of all this is that there are a lot of ways to make money."

So, its not "Net" as in Network. The battle lines are drawn. Let Sun be "the dot in dot-com." Microsoft is content to be "the .Net in net earnings."

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