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Intel continues to look beyond its PC and server roots, and now reportedly is considering joining the likes of Apple and Google in moving into the TV realm.
According to a story in The Wall Street Journal, Intel executives are looking to create a virtual TV network that would broadcast U.S. television channels over the Internet. Users would pay for the ability to see the content over a host of connected devices, from televisions to smartphones to PCs.
The chip giant reportedly is planning to create a virtual cable operator that will bundle the TV content, and would include an Intel-powered Web-hosted set-top box that would stream the TV service. In addition, Intel would offer an interface that users would leverage to browse and select the viewing options.
According to the Journal, which quoted people familiar with the effort, Intel officials have been talking with media companies about the idea, and have told the companies they are aiming to launch the service by the end of the year. Theyve even gone so far with the media companies as to request rate cards from some of them. Rate cards lay out what programming is available and at what cost, though the Journal said that it doesnt seem that any programming deals have been cut yet, according to an unnamed source.
Intel has not commented on the issue.
Intel over the past several years has looked to grow its business beyond PCs and servers, which still account for billions in Intel revenue but dont have the growth numbers of other markets. Intel has aggressively been pushing into the booming smartphone and tablet markets by driving down the power consumption of their chips.
Those markets have been dominated by chips designed by ARM Holdings and manufactured by the likes of Nvidia, Texas Instruments, Qualcomm and Samsung. Still, Intel expects smartphones and tablets powered by its chips to start rolling out this year. Intel also has struck up a deal with Google to optimize the Android operating system on Intel technology. Intel also has brought in wireless technologies through acquisitions, most significantly through its $1.4 billion purchase of Infineons wireless chip technology, a deal that closed in January 2011.
Intel also has been the key driver behind the Ultrabook push, which aims to compete with tablets and Apple’s MacBook Air notebooks.
Intel also has been growing its software business, both internally and through acquisitions, such as the purchase of security software maker McAfee for $7.68 billion last year. Such acquisitions enable Intel to expand the capabilities of its processors.
With the TV push, Intel is hoping to capitalize on the demand for greater processing power as homes become more technologically advanced and connected. However, there are some key challenges facing the chip maker, according to the Journal. Key among those are programming costs. Currently, cable and satellite companies and telecoms pay almost $38 billion a year to license TV channels, and those costs are rising. And while Intels virtual service could offer smaller and cheaper bundles, media companies tend to resist such moves because they make more money on larger packages.
Bandwidth also could be a problem, though some believe Intel is not as worried about that issue. Intel also could face a challenge in what TV channels it could stream. Some channels dont have Internet rights to all of their own shows, making it difficult to air all shows per a channels lineup. Some would need to be streamed on demand instead.