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Is Apple iWalk for Real?

Daniel Drew Turner -
In a series of slogans on its home page this week, Apple Computer Inc. vowed to go "way beyond" the predictions of Mac-focused rumor...

Behind the Macworld Expo Veil

Matthew Rothenberg -
A confession: When it comes to larger-than-life, highly animated characters, "Jimmy Neutron" and Chuck E. Cheese each claimed more winter-vacation brain cycles chez Rothenberg...

New iMacs for the New Year?

Matthew Rothenberg -
Even for self-styled Mac pros, the introduction of the consumer-friendly iMac remains a watershed event in the history of Apple.Between its striking industrial design...

Will Mac Dark Horse Take the Lead?

Matthew Rothenberg -
Of all the symbols of the Mac ecosystems proud independence from the status quo, the timing of Macworld Expo/San Francisco is one of the...

Apple Slows Mac OS X Rollouts

Nick dePlume -
Amid internal concerns over the quality control of recent OS updates, Apple Computer Inc. has pushed back the release date for the next significant...

Office for Mac OS X Arrives

Matthew Rothenberg -
Right on schedule, the Mac OS X-native version of Microsoft Corp.s Office suite hit store shelves on Monday.The Office X suite, has been tuned...

Apple Beefs Up Encryption in AirPort

Daniel Drew Turner -
With less fanfare than one might expect, Apple Computer Inc. announced on Tuesday the release of AirPort 2 software and hardware updates, which add...

Apple Retail Feels the Pinch

Matthew Rothenberg -
What if Apple Computer opened a store and nobody came?Thats a question Ive been asking myself as the Mac maker heads into its first...

Apple Has Big Hopes for iPod

eWEEK EDITORS -
Steve Jobs had a simple reason why Apple Computer decided to make its newest move into the consumer marketplace with an MP3 music player...

Whats Inside Apples iPod Strategy?

Matthew Rothenberg -
The second edge of Apple Computers finely honed marketing sword nearly lopped off a couple of the companys fingers this week, when CEO Steve...

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