Close
  • Latest News
  • Artificial Intelligence
  • Video
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Logo
Logo
  • Latest News
  • Artificial Intelligence
  • Video
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Home Applications
    • Applications
    • Big Data and Analytics
    • Cloud
    • IT Management

    SnapLogic Brings Integration to Adobe Cloud Platform

    Written by

    Chris Preimesberger
    Published March 27, 2018
    Share
    Facebook
    Twitter
    Linkedin

      eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More.

      When Adobe, the international creative-content and marketing product and service giant, combined its flotilla of cloud-based marketing and customer-facing functions into what it called the Adobe Experience Cloud last year, it did so despite lacking a key component: a new-gen data integrator to facilitate and optimize all that data movement.

      Now that’s been rectified. SnapLogic, which specializes in self-service application and data integration, revealed on March 27 at the Adobe Summit in Las Vegas that it is collaborating with Adobe to close the CX (customer experience) gap it was experiencing.

      For the new partnership, SnapLogic is providing new intelligent connectors, or Snaps, which will bring together all of an organization’s customer data–from CRM, marketing automation, campaign management, content management, marketing analytics and other marketing systems–into Adobe Cloud Platform.

      “Our news today plus the news of Salesforce buying Mulesoft last week points to that fact that ‘no platform is an island,’” CEO Gaurav Dhillon told eWEEK. “All these guys are waking up to the fact that to be successful at scale, you need to connect these platforms to all the platforms that came before and to some news ones that are coming in with AI (artificial intelligence) at the same time.”

      With free-flowing data between Adobe’s top-rated marketing platform and a host of other marketing solutions, SnapLogic said that marketers can better rely on the quality and accuracy of their data, make smarter and more timely decisions and engage the customer in the right way at the right time in the customer online experience.

      Adobe had developed a large but disparate number of content-creation, digital marketing, advertising and campaign-building services, has brought all of them together onto its centrally managed cloud platform. Content creators use one suite of tools to design documents for various types of deployments (web advertising, email, broadcast, video), create marketing campaigns across those channels, turn dials on all the controls, then collect analytics data on everything that happens in order to determine the level of success it renders.

      Customers are really in charge when it comes to buying goods and services, and marketers know that if their experience with a brand or vendor falls short, they will go elsewhere. Brands require solutions that support data-driven decisions and drive engaging end-to-end customer experiences. To achieve this imperative, organizations have acquired dozens of point-based marketing applications and systems to obtain a complete view of the customer.

      However, these marketing applications and data sources are often siloed, resulting in marketing teams making decisions and taking action on incomplete, redundant, or inaccurate data, which leads to lost sales and dissatisfied customers.

      While Adobe’s Analytics Cloud has been the go-to place for collecting and processing data for the various clouds, Adobe also uses its in-house artificial intelligence package, Sensei, to facilitate data sharing across the new all-encompassing platform.

      SnapLogic provides the Snap API (application programming interfaces) connectors that it claims makes all of this interaction run smoothly, without any hiccups.

      The new SnapLogic Snap Pack for Adobe Cloud Platform will become available to all customers in May. For more information, go here.

      Chris Preimesberger
      Chris Preimesberger
      https://www.eweek.com/author/cpreimesberger/
      Chris J. Preimesberger is Editor Emeritus of eWEEK. In his 16 years and more than 5,000 articles at eWEEK, he distinguished himself in reporting and analysis of the business use of new-gen IT in a variety of sectors, including cloud computing, data center systems, storage, edge systems, security and others. In February 2017 and September 2018, Chris was named among the 250 most influential business journalists in the world (https://richtopia.com/inspirational-people/top-250-business-journalists/) by Richtopia, a UK research firm that used analytics to compile the ranking. He has won several national and regional awards for his work, including a 2011 Folio Award for a profile (https://www.eweek.com/cloud/marc-benioff-trend-seer-and-business-socialist/) of Salesforce founder/CEO Marc Benioff--the only time he has entered the competition. Previously, Chris was a founding editor of both IT Manager's Journal and DevX.com and was managing editor of Software Development magazine. He has been a stringer for the Associated Press since 1983 and resides in Silicon Valley.
      Linkedin Twitter

      Get the Free Newsletter!

      Subscribe to Daily Tech Insider for top news, trends & analysis

      Get the Free Newsletter!

      Subscribe to Daily Tech Insider for top news, trends & analysis

      MOST POPULAR ARTICLES

      Artificial Intelligence

      9 Best AI 3D Generators You Need...

      Sam Rinko - June 25, 2024 0
      AI 3D Generators are powerful tools for many different industries. Discover the best AI 3D Generators, and learn which is best for your specific use case.
      Read more
      Cloud

      RingCentral Expands Its Collaboration Platform

      Zeus Kerravala - November 22, 2023 0
      RingCentral adds AI-enabled contact center and hybrid event products to its suite of collaboration services.
      Read more
      Artificial Intelligence

      8 Best AI Data Analytics Software &...

      Aminu Abdullahi - January 18, 2024 0
      Learn the top AI data analytics software to use. Compare AI data analytics solutions & features to make the best choice for your business.
      Read more
      Latest News

      Zeus Kerravala on Networking: Multicloud, 5G, and...

      James Maguire - December 16, 2022 0
      I spoke with Zeus Kerravala, industry analyst at ZK Research, about the rapid changes in enterprise networking, as tech advances and digital transformation prompt...
      Read more
      Video

      Datadog President Amit Agarwal on Trends in...

      James Maguire - November 11, 2022 0
      I spoke with Amit Agarwal, President of Datadog, about infrastructure observability, from current trends to key challenges to the future of this rapidly growing...
      Read more
      Logo

      eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Advertisers

      Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

      Advertise with Us

      Menu

      • About eWeek
      • Subscribe to our Newsletter
      • Latest News

      Our Brands

      • Privacy Policy
      • Terms
      • About
      • Contact
      • Advertise
      • Sitemap
      • California – Do Not Sell My Information

      Property of TechnologyAdvice.
      © 2024 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

      ×