Talari Networks is making it more affordable for customers to buy and deploy the vendor's centralized management platform for software-defined WAN environments.
Company officials on May 12 unveiled a new license pricing model for its Talari Aware configuration, management and analytics platform, which plays a foundational role in the vendor's software-defined WAN (SD-WAN) portfolio.
The new site licensing model—which offers customers four options based on the total number of sites being served by the technology—can reduce the price of Talari Aware by as much as 80 percent when compared with the previous perpetual licensing model that the vendor had offered.
The site licensing model is being driven by customers, according to Randy Schirman, vice president of worldwide sales at Talari.
"Orchestration and analytics are critical components for implementing and supporting an SD-WAN," Schirman said in a statement. He noted that while the response to the company's technology has been positive, "we have seen strong interest from the market to simplify the acquisition process and deliver an [operating expense]-friendly pricing option for this critical tool."
Talari is offering a range of pricing models for its SD-WAN technologies. In November 2015, company officials introduced subscription pricing for both its physical and virtual appliances as well as Talari Aware software—a move to give customers another avenue for acquiring the technology in which the costs can be distributed over time.
"Looking ahead, we continue to see the market demanding new consumption options for SD-WAN solutions," Schirman said. "In response, we plan to introduce additional acquisition methods over the remainder of 2016 to support the evolving requirements of enterprises and service providers."
Talari operates in a fast-growing and highly competitive SD-WAN space. The rise of private and public clouds has changed the demands on WANs, putting pressure on organizations to create more agile and scalable networks that can find the best path dynamically—whether broadband, multiprotocol label switching (MPLS) or other transport technology—to move the data.
It's an emerging market expected to expand rapidly over the next few years. Gartner is predicting that the use of SD-WAN in enterprises will grow to 30 percent by the end of 2019 from about 1 percent now, while IDC analysts expect the market to grow to more than $6 billion by 2020, up from less than $225 million last year.