DrunkenData.com author Spices Up Storage Conference

Published: Dec 5, 2007
Updated: Feb 2, 2021
1 minute read
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Have you ever heard Jon Toigo, founder of the Green Data Project and author of DrunkenData.com blog, speak? Now there’s an analyst/consultant who’s not afraid to express himself.

The Station caught his act this morning at the Storage Decisions conference here at the San Francisco Hilton, the first time the East-Coast-based show has been held here in The City. Toigo’s topic: “Getting to the Real Green in IT.”

Some Toigo-isms:

–On the key to “greening up” data on a desktop, laptop, server or anything else: “The greenest key on your keyboard? ‘Delete.’ Get rid of anything you don’t really need. That is step one.”

–On what he calls storage’s “Doritos Effect”: “The storage industry’s message is simple: ‘Crunch all you want; we’ll make more. Don’t worry about saving all your data; storage is cheap, you can afford it, and keep buying it.’ “

–On storage deduplication, thin provisioning, virtualization and compression: “I reject them all as being strictly tractical solutions. They merely slow down the inevitable growth of data in storage, they don’t make IT or data centers any greener.”

There’s more. Look for The Station’s full report in eWEEK soon.

Chris Preimesberger

Chris J. Preimesberger is Editor Emeritus of eWEEK. In his 16 years and more than 5,000 articles at eWEEK, he distinguished himself in reporting and analysis of the business use of new-gen IT in a variety of sectors, including cloud computing, data center systems, storage, edge systems, security and others. In February 2017 and September 2018, Chris was named among the 250 most influential business journalists in the world (https://richtopia.com/inspirational-people/top-250-business-journalists/) by Richtopia, a UK research firm that used analytics to compile the ranking. He has won several national and regional awards for his work, including a 2011 Folio Award for a profile (https://www.eweek.com/cloud/marc-benioff-trend-seer-and-business-socialist/) of Salesforce founder/CEO Marc Benioff--the only time he has entered the competition. Previously, Chris was a founding editor of both IT Manager's Journal and DevX.com and was managing editor of Software Development magazine. He has been a stringer for the Associated Press since 1983 and resides in Silicon Valley.

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