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    • Storage Station

    EMC Blogger Pulls Off a Good One

    By
    Chris Preimesberger
    -
    April 4, 2008
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      Oh, that Chuck Hollis, Vice President of Technology Alliances over at EMC, is a trickster, he is. In his most recent blog item, he spells out a bunch of “potential” upcoming EMC announcements which talk about a new “zero-capacity” storage angle that caught my eye. And we’re sure that The Station wasn’t the only one caught off-guard.

      “Potential” turns out to be the key word that’ll save Chuck from a lot of grief. If only The Station had looked closer at the date (April 1) of his column.

      Yep. All for fun, it was. The column which looked so newsy on the surface was nothing but bunk. Lots of laughs, undoubtedly, are still reverberating in EMC locations around the world.

      “Don’t feel bad,” Hollis emailed me. “Quite a few very bright people fell for these [“ideas”], all of which are either impractical or impossible. I gotta be more careful in the future!”

      The Station may be bright in some areas and dim in others, but we still fell for the gag.

      “And if you read a post from my co-worker Barry Burke describing how we’re now using quantum entanglement to eliminate the speed of light problem with remote replication, that too was a useful prank that more than a few fell for,” Hollis said.

      In Chuck’s defense, he did end his piece with this throwaway line: “Happy April 1, everyone!” So now we’re just waiting for the red to flow out of our faces.

      Chris Preimesberger
      https://www.eweek.com/author/cpreimesberger/
      Chris J. Preimesberger is Editor Emeritus of eWEEK. In his 16 years and more than 5,000 articles at eWEEK, he distinguished himself in reporting and analysis of the business use of new-gen IT in a variety of sectors, including cloud computing, data center systems, storage, edge systems, security and others. In February 2017 and September 2018, Chris was named among the 250 most influential business journalists in the world (https://richtopia.com/inspirational-people/top-250-business-journalists/) by Richtopia, a UK research firm that used analytics to compile the ranking. He has won several national and regional awards for his work, including a 2011 Folio Award for a profile (https://www.eweek.com/cloud/marc-benioff-trend-seer-and-business-socialist/) of Salesforce founder/CEO Marc Benioff--the only time he has entered the competition. Previously, Chris was a founding editor of both IT Manager's Journal and DevX.com and was managing editor of Software Development magazine. He has been a stringer for the Associated Press since 1983 and resides in Silicon Valley.

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